Обязанности: The opportunity: Kazakhstan, Kyrgyzstan and Mongolia PepsiCo Beverages business is big and important to European Franchise Operations. We were and will be a key growth contributor to PepsiCo business in the upcoming years. You will lead a multi-million Kazakhstan and Kyrgyzstan business and marketing organization for sustainable and profitable growth in collaboration with our bottling partner. You will shape the future by finding growth opportunities from a consumer insight to the in-market realization. You will use your creativity to connect with local consumers by leveraging global communication assets and developing local ones. As a member of a diverse and dynamic Europe Beverages Franchise team: - you learn a lot - you can make the difference - you advance your career The role in Franchise will give you an opportunity to: - Own business relationships and build Win-Win solutions with our bottlers - Demonstrate a strategic approach to business development - Build deep expertise on our Franchise system Key responsibilities: - Supports development and execution of brand strategies and marketing plans for assigned brands, maximizing existing knowledge/learning from PepsiCo system (including Brand, Innovation, Portfolio management, PPA, Design, Activations, Campaigns, Promo & pricing) in collaboration with the bottling partner. - Lead the execution of AOP plans to ensure delivery of set KPIs with the cross functional team and bottler. - Develop communication strategy, implement it (including creative development, digital strategy, media strategy, total connection planning, PR) - Support innovation projects through the stage gate process. - Collaborate with PepsiCo internal team and the bottler’s Marketing and Commercial teams to achieve the above objectives. - Lead alignment of marketing activities with bottler partner and supervise execution ensuring delivery of aligned activity KPIs - Effectively managing the brands budget, and ensure compliance with all controls. Требования: Ideally you have the following: - Marketing experience 3+ years incl. 1+ years of Brand Management Role - Fluent Russian and English languages. - Experience in Beverages is a plus - Strategic planning - Brand, category management, product and brand development, ATL and BTL activities planning and execution - Strong execution and project management skills - A high level of self-motivation, initiative, and leadership, with the ability to work independently and as part of a team. - Communication and interpersonal skills, cross functional team managements skills - People, marketing and cross functional team management skills - Good analytical and problem solving skills. - Good understanding of marketing processes and marketing expertise