Make Your Mark. Shape Your Future.

It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World™. Sound like you? Join our top-notch team of nearly 48,000 professionals globally who are making their mark on some of the world’s most beloved brands, including DEWALT®, CRAFTSMAN®, CUB CADET®, STANLEY® and BLACK+DECKER®

The Job:

The Brand Manager is responsible for planning, development and execution of comprehensive brand marketing strategy including, but not limited to supporting including product launch planning, product messaging, photography, video and collateral development, campaign management, retail merchandising and sales promotion. 

Create a vision for the future of the brand and establish a roadmap to elevate brand positioning in the hearts and minds of end usersManage brand marketing campaigns, including content and full campaign toolkit creation, optimizations and reportingWork with cross-functional teams and vendor partners to deliver improved end user experience across all touchpoints (online and offline)Develop media approaches and plans, working with both internal and external agenciesEnroll and engage product and commercial partners and senior leadership to plans proposedCoordinate with cross-functional teams and with agency partners to plan, develop and deliver dynamic, world-class content.Lead Rapid Experimentation to test & learn new marketing tactics and approachesPartner with the research team to gain insight into how our user segments experience the brand to create user-based benefit driven campaigns for core and new product categoriesWork closely with internal sales/channel teams to recommend and develop ways for the brand to partner and drive business growth at key retailersWork with Global Marketing Digital team on objectives, KPI alignment and tracking of digital ecosystem and make recommendations to improve executionsWork with Brand Franchise Leads in developing a quarterly review of brand activation results from previous quarter and Calendar / Marketing Overview for upcoming quarter

The Person:

3+ years of brand marketing experienceBachelor’s degree in marketing or communications a plusExperience in Brand Campaign Development & ExecutionExperience with launching brand marketing campaigns, developing content & messaging strategies, leverage insights to drive decisions, optimizing and reporting out on performance

The Details:

You’ll receive a competitive salary and a great benefits plan, including:

Medical, dental, life, vision, disability, 401(k), Employee Stock Purchase Plan, paid time off and tuition reimbursement.Discounts on Stanley Black & Decker tools and other partner programs

And More:

Grow: Be part of our global company with 20+ brands to grow and develop your skills along multiple career paths. Learn: Have access to a wealth of learning resources, including our Lean Academy, Coursera® and online university. Belong: Experience an awesome place to work, where we have mutual respect and a great appreciation for diversity, equity, and inclusion.Give Back: Help us continue to make positive changes locally and globally through volunteerism, giving back and sustainable business practices. 

All qualified applicants to Stanley Black & Decker are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran’s status or any other protected characteristic.

We Don’t Just Build The World, We Build Innovative Technology Too.

Joining the Stanley Black & Decker team means working in an innovative, tech-driven and highly collaborative team environment supported by over 58,000 professionals in 60 countries across the globe. Here, you’ll get the unique chance to impact some of the world’s most iconic brands including STANLEY TOOLS, DEWALT, CRAFTSMAN, MAC TOOLS and Black + Decker. Your ideas and solutions have the potential to reach millions of customers as we work together to write the next chapter in our history. Come build with us and take your career to new heights.

Who We Are 

We’re the World’s largest tool company. We’re industry visionaries. We’re solving problems and advancing the manufacturing trade through innovative technology and our Industry 4.0 Initiative. We are committed to ensuring our state-of-the-art “smart factory” products and services provide greater quality to our customers & greater environmental and social value to our planet. We are unique in that we have a rich and storied history dating back to 1843, but that hasn't stopped us from evolving into a vibrant, diverse, global growth company. 

Benefits & Perks

You’ll get a competitive salary and a comprehensive benefits plan that includes medical, dental, life, vision, wellness program, disability, retirement benefits, Employee Stock Purchase Plan, Paid Time Off, including paid vacation, holidays & personal days, and tuition reimbursement. And, of course, discounts on Stanley Black & Decker tools and products and well as discount programs for many other vendors and partners.

What You’ll Also Get

Career Opportunity: Career paths aren’t linear here. Being part of our global company with 60+ brands gives you the chance to grow and develop your skills along multiple career paths.

Learning & Development: 
Our lifelong learning philosophy means you’ll have access to a wealth of state-of-the-art learning resources, including our Lean Academy and online university (where you can get certificates and specializations from renowned colleges and universities).

Diverse & Inclusive Culture:
We pride ourselves on being an awesome place to work. We respect and embrace differences because that’s how the best work gets done. You’ll find we like to have fun here, too.

Purpose-Driven Company:
You’ll help us continue to make positive changes in the local communities where we work and live as well as in the broader world through volunteerism, giving back and sustainable business practices.

EEO Statement:
All qualified applicants to Stanley Black & Decker are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran’s status or any other protected characteristic.

If you require reasonable accommodation to complete an application or access our website, please contact us at (860) 827-3923 or at accommodations@sbdinc.com.  Due to volume, we cannot respond to unrelated inquiries about the status of a completed application or resetting an account password.

Know Your Rights: Workplace discrimination is illegal (eeoc.gov)