**Job Description :** **About us** With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter, more exciting future! Join us to create a career worth celebrating! **Role Responsibilities:** **Accountable for achieving the Annual Operating Plan including Volume, Revenue and Gross Profit, as well as managing A&P spend within budget** **Lead annual Guinness marketing plan development and present to senior leadership.** **Responsible for ensuring commercial teams are equipped with the right tools and selling materials to execute sales drivers and local activation** **Assist in development of brand communications** **Develop Brand Media and PR plans** **Responsible for developing through-the-line, consumer centric programs across all retail channels and regions** **Responsible for leading the innovation and renovation agenda including 3 year pipeline development and managing projects through the Gate process working closely with the Innovation team** **Responsible for understanding and evaluating the effectiveness of marketing activity and implementing search and spin of proven tactics from other markets** **Work closely with cross functional teams (Customer Marketing, Finance, Sales and National Chain Account teams) to gain alignment on strategic priorities, ensure plans are actionable, and drive execution** **Responsible for guarding and maintaining consistent brand identity** **Experience / skills required:** **5-7 years marketing experience in Consumer Packaged Goods, Bev Alc/Beer or on a lifestyle brand** **Demonstrated experience of working in a fast paced, dynamic category with a rapid and competitive consumer purchase cycle and has a proven track record of succeeding against market conditions** **Strong leadership, problem solving, stakeholder engagement and decision-making skills and an effective communicator** **Proven track record of excellence in converting consumer insights into effective growth drivers** **Excellent multi-tasker, comfortable working in a fast-paced, entrepreneurial, and matrixed organization who holds themselves to a world class standard of output and demonstrates a relentless desire to deliver the best performing marketing programs** **Commercially minded and able to analyze in market data, pull out actionable insights, and translate them into activation plans that drive growth** **Proficiency in French would be beneficial** **Flexible Working Statement:** Flexibility is key to our success. From part-time and compressed hours to different locations, our people work flexibly in ways to suit them. Talk to us about what flexibility means to you so that you’re supported from day one. **Diversity statement:** Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this. We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more. Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world. Feel inspired? Then this may be the opportunity for you. If you require a reasonable adjustment, please ensure that you capture this information when you submit your application. **Worker Type :** Fixed Term Contract (Fixed Term) **Primary Location:** Downtown Toronto **Additional Locations :** **Job Posting Start Date :** 2025-08-27 **Salary Range:** **Minimum Salary:** $90750 **Maximum Salary:** $151250 **_At Diageo certain roles are eligible for additional rewards, including annual incentive payment and stock awards. US-based employees are eligible for healthcare benefits, retirement benefits , short-term and long-term disability coverage, basic life insurance, wellness benefits and industry leading parental leave, among others._** **_(Benefits/perks_** **_listed may vary depending on the nature of your employment with Diageo and the country where you work.) The salary range displayed is the salary range for the role’s primary location._** With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we’re building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world. Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you’ll collaborate with talented people from all corners of the world. Together, you’ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of. With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you’ll be empowered to be you. Just bring your ambition, curiosity and ideas, and we’ll celebrate your work and help you reach your fullest potential. **DRINKiQ** What's your DRINKiQ? Take our quiz to understand how alcohol is made and explore the effects of drinking. You can discover everything you need to know at DRINKiQ (https://www.drinkiq.com/en-gb/)