About AstraZeneca

AstraZeneca is a global, science-led, patient-focused biopharmaceutical company that focuses on the discovery, development and commercialization of prescription medicines for some of the world’s most serious diseases. But we’re more than one of the world’s leading pharmaceutical companies.

Job Description / Capsule 

The position holder is responsible for providing leadership & support with specific focus on Strategic Marketing, communications, content development, planning and execution for an indications / brand. The position is accountable for supporting successful delivery of brand strategic and performance objectives by ensuring deep customer insights and effective customer engagement strategies. The incumbent should be familiar with and aligned to the regional/ global strategies. 

Objective 

Critical actions 

Measures (QQA)   

Building Brands / Therapy 

Support achievement of Market Share objective, bottom-line targets, top line & profitability 

Analyse market conditions and forecast sales and market share. 

Continually provide customer feedback and macro view of the market through designated meets to achieve company’s Long, Medium and Short term marketing plans 

Percentage increase in market share for portfolio 

Achievement of sales targets 

Review of strategies with functional head 

Cost vs budget analysis 

Completion of product strategic and tactical Plans, and Monitors the implementation 

Develops and delivers key brand / indication level promotional assets relevant to market needs. 

Ensures market model are in line with global templates / standard Brand Plan template 

Monitors sales and product supply, ensures forecasts are adjusted as necessary. 

Tracks implementation plan with sales management to ensure achievement of targets. 

Regular reviews of global templates and marketing guidelines 

Review of strategies with functional head 

Achievement of budget spending according to plan 

Regular forecast adjustment such that forecasting desired accuracy 

Relationship building with key external stakeholders, and builds AZ networking 

Works to identify the key stakeholders and KOLs in the therapeutic area 

Establishes regular contact with key stakeholders, especially KOLs. 

Systems in place for targeting key stakeholders and KOLs 

Achievement of agreed number of contact and receives product/brand manager contact reports 

Take feedback from key stakeholders and KOLs 

Maintain and improve systems and processes  

Tracks monthly performance vs budget, and analyse reasons for gaps. 

Completes and submits monthly summary of performance, including activities and A&P against the plan. 

Streamlines reporting system and re-evaluate the necessity of reports as required. 

Ensures completion of expense reports by team. 

All reports submitted are accurate, data interpreted (actual vs budget) 

New improvements/initiatives in place 

Launch planning & execution support 

Support the development of relevant launch plan aligned to their respective tumor / brand 

Work effectively with the cross-functional team to support development of world class launch plans. 

Adherence to AZ and industry code of conducts, ethics and code of marketing practice 

Ensures compliance from all staff to guidelines, codes, policies and procedures. 

Ensures compliance with AZ code of conduct. 

Ensures that company confidentiality is maintained (i.e. intellectual property, product, strategic and salary information). 

Discloses potential breach of codes or conducts. 

No non-compliance issues raised with local and global policies and procedures 

Less than 2 complaints from competitors against marketing practice 

No breach of confidentiality 

All disclosures are investigated and resolved 

Strong Alignment to sales functions. 

Strong Alignment to sales functions. 

Collaboration with Sales team for effective and result oriented execution 

Education, Qualifications, Skills and Experience 

Essential 

University graduate, ideally MBA from reputable institute. 

3 to 6 years’ commercial experience in Oncology TA is must, including 2-3 years of experience in brand/marketing 

Proficient in oral and written communication (English). 

Desirable 

Experience of alliance management in co-marketing / Co- promotion 

Prior experience in prelaunch & commercialising (preferably in global brand). 

Worked with prior experience in MDT management and Peri operative Tx settings  

Key personal capabilities and attitude 

Key Functional Capabilities  

Excellent Communication Skills 

Good Planning and Organisational Skills 

Excellent Scientific knowledge 

Ability to develop Strategic Partnerships 

Preferably having launch experience in oncology segment 

Through understanding of institution business and preferably state govt segment 

Demonstrate AZ Values Consistently 

We follow the science 

We put patients first 

We play to win 

We do the right thing 

We are entrepreneurial 

Key Relationships to reach solutions 

Internal (to AZ or team) 

Sales Management and Field Force 

Medical and Regulatory departments 

Marketing colleagues 

Finance 

HR 

Supply Chain 

Global/regional groups 

Why AstraZeneca?

At AstraZeneca we’re dedicated to being a Great Place to Work. Where you are empowered to push the boundaries of science and unleash your entrepreneurial spirit. There’s no better place to make a difference to medicine, patients and society. An inclusive culture that champions diversity and collaboration, and always committed to lifelong learning, growth and development. We’re on an exciting journey to pioneer the future of healthcare.

Date Posted

Closing Date

AstraZeneca embraces diversity and equality of opportunity.  We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills.  We believe that the more inclusive we are, the better our work will be.  We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics.  We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.