BRAND EXPERIENCE SPECIALISTE
Join a revolution
At Philip Morris International (PMI), we decided to embark on an incredible project. We are completely transforming our business by developing alternative products to cigarettes.
Big changes make big opportunities. Whatever your position, you will be free to imagine and create the most ambitious projects. You will have the opportunity to develop your career.
You who are endowed with a precursory temperament, you will be able to have an impact on our commercial strategies. Here, your spirit of innovation will contribute to an important change. Our environment is exciting and constantly changing. If you are comfortable in even the most complex situations and ready to support our transformation, you will be in your element. You will have varied growth opportunities, and your career will grow as we build our smoke-free world.
PURPOSE OF THE JOB :
Develop a full consumer & brand engagement memorable experience across all touchpoints in the market thanks to staging, programs & consumer centric activities. Creation and deployment of tools across different channels (in store & out of store) to develop brand awareness, facilitate mass trial & qualitative acquisition for SFPs.
From ideation, innovation to implementation, continuously reviewing and evaluating ROI to accelerate SFP expansion developing awareness & attractivity of our brands.
MAIN MISSIONS:
DESIGN MULTI-TOUCHPOINTS CONSUMER EXPERIENCE
To support categories ‘gameplan (launches and promotions), assess existing tools to challenge efficiency VS consumer journey.
Ensure execution to ensure memorable and engaging staging set-up to increase awareness, opportunity to try & qualitative acquisition, within legal framework.
Create brief with the Senior Specialist Brand Experience, design agency for artworks to be submitted to production suppliers.
Innovate: benchmark competitors, other affiliates and other industries to disrupt local execution ad visibility.
ENHANCE CONSUMER ENGAGEMENT
1. BtoC
Identify new triggers to boost brand awareness, mass trial & acquisition by creating a relevant consumer experience & engagement journey in all touchpoints.
Design innovative and emotional tools for consumer to discover, see, touch, try our products.
2. BtoB
Help to increase tools efficiency to help our partners in their business by leveraging pain points to opportunities thanks to CX staging & programs set-up.
Set up proper guidelines to secure excellence in execution in-store
CREATE IMMERSIVE & MEMORABLE PERMANENT UNIVERSE
Support in the design & create the best conditions for implementation of permanent materials: visibility, consumers journey in-store & programs associated with Categories.
Help to identify new pool of vendor per expertise, that can bring added value to our hard merchandising thanks to innovation and premium execution
On concept store co-build with Categories & ComOps department : validate technical drawings and prototypes, sanity check in factory, secure deployment in all touchpoints. Define all KPI that allow to assess about the success of this designed concept.
IN-STORE DEPLOYMENT ANALYSIS
According to Categories strategy & PMI guidelines, adapt content & toolboxes in a national way for traditional tobacconist touchpoint & create full local toolboxes for emerging channels such as LAMPs, festival, pop-up etc.
Assess designed concept post implementation: CSAT, impact on OT/Consumer journey, impressions, opportunity to try & all relevant metrics.
TRANSVERSAL PROJECT
Cooperate with SFP, ComOPS, finance, data & procurement départements, to create the best experience possible according to our OB.
Participate in programs, projects and initiatives to provide Trade Experience expertise by contributing from the ideation phase to GTM.
Inform stakeholders of current and future developments to ensure optimal multi-channel deployment.
WHAT WE ARE LOOKING FOR:
1-3 years’ experience in Consumer Engagement, Market research, Brand strategy, Retail and/or Merchandising Dept.
WHAT WE OFFER:
Our success depends on the people who come to work every single day with a sense of purpose and an appetite for progress. Join PMI and you too can:
Seize the freedom to define your future and ours. We’ll empower you to do things differently, experiment and explore.Be part of an inclusive, diverse culture, where everyone’s contribution is respected; collaborate with some of the world’s best people and feel like you belong.Pursue your ambitions and develop your skills with a global business – our staggering size and scale provides endless opportunities to progress.Take pride in delivering our promise to society: to create a smoke free future.