Brand Engagement Manager Location: New York, NY Employment Type: Contract Department: Reporting To: Program Manager About Cogent Infotech At Cogent Infotech, we believe in creating opportunities that empower individuals and transform organizations. With over 21 years of excellence in consulting and talent solutions, we pride ourselves on building inclusive workplaces and driving innovation in everything we do. Our diverse teams bring unique perspectives to help deliver cutting-edge solutions to global clients across both public and private sectors. Position Summary The BAM leads the asset and creative strategy for Media, retail and eRetail for VALENTINO and ARMANI Beauty. This role plays a crucial role in ensuring the smooth and efficient flow of brand assets to all touchpoints (media, ecommerce and points of sales, events...), maintaining the quality and consistency of the brands and their product presentations across all channels. In collaboration with the eBusiness, Media and Marketing Teams, the BAM, through her/his/their own expertise and supported by qualitative and quantitative data, manages creative submission and optimizations of the brand media campaigns, Point of Sales (POS) and Product Description Page (PDP) activations, with the objective to implement best in class content and copies, tailored to the specific media and retailer best practices, and guarantee a premium positioning for the brands as well as driving the strongest ROI. The BAM collaborates with a multitude of stakeholders including EKAMS, Media, Sales, Marketing, International Teams based in Paris, and Retailers to ensure best in class assets are delivered in a timely manner and to spec. Key Responsibilities + Oversee the end-to-end delivery of all assets for Media, Retailer Media, Points of Sales (POS), Product Description Pages (PDP) and brand activations in general. Managing timelines, stakeholder approvals, and cross-functional collaboration. + AWARENESS MEDIA (in partnership with the Media and Product Marketing Teams) + Integrated Campaign Leadership – Spearhead the creative execution and delivery of brand content across a diverse media landscape including social, programmatic, CTV/STV, OOH, and retailer media. Oversee all stages (conceptualization, briefing, optimization, implementation, analysis), collaborating closely with the marketing and media Teams, to implement comprehensive content strategies maximizing the campaign’s engagement and ROI. + Data-Driven Creative Optimization: Leverage data and analytics platforms (e.g., VidMob, Vizit) in partnership to test, analyze, and optimize creative performance, implementing data-driven enhancements to maximize impact. + Cross-Functional Liaison for maximal consistency: bridge the different local teams and brand expressions, ensuring all deliverables adhere to brand guidelines, US market requirements, and best practices in a consistent way + Digital Asset Management: maintain a robust digital asset management system for both brands, ensuring assets are properly sized and approved from Global DMI database to localized e-retailers + Asset Trafficking: oversee the timely and accurate trafficking of digital assets to various Media, retailer and e-commerce platforms, and internal commercial partners), in partnership with CGO EKAMs and CMO eRetail partners. + Quality Control: rigorous review of all assets for quality, accuracy, and adherence to brand guidelines before distribution – including checking for correct file formats, resolutions, and copy... + Workflow Management: develop and maintain efficient workflows for asset requests, approvals, and delivery. Collaborate closely with internal teams (marketing, content factory, CGO, CMO, and LUSA CDMO) to ensure seamless asset flow and timely deliveries + Platform Expertise: maintain a strong understanding of the technical requirements and specifications of various online platforms, including image and video formats, file sizes, and other relevant guidelines + Rights management: ensure all expired assets are removed and replaced on a monthly basis <>· Required Qualifications and Skills + + Bachelor's Degree in Marketing, Communications, or a related field + 3+ years of experience in digital asset management and trafficking, preferably in the Beauty or consumer goods industry + Strong understanding of digital marketing channels and platforms, including websites, social media, and online advertising + Excellent organizational skills and attention to detail + Strong project management skills and ability to manage multiple projects simultaneously + Excellent communication and interpersonal skills + Proficiency in Microsoft Office Suite, Adobe Creative Suite, and other relevant software etc. <>· Equal Opportunity & Inclusion Statement Cogent Infotech is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment where everyone feels welcome and valued. We encourage applications from individuals of all backgrounds, identities, abilities, and experiences. If you’re excited about this role but don’t meet every requirement, we still encourage you to apply Application Process Please submit your resume and a short cover letter through our online portal. Our process includes an initial resume review, a virtual interview, and a short technical assessment. If you need accommodations, feel free to inform us—we are happy to assist. Join Us At Cogent Infotech, your ideas matter. Join a purpose-driven organization that celebrates diversity, encourages collaboration, and invests in your future.