Salary Range: $73,000.00 - $80,000.00 per year base salary (which is dependent on a variety of factors including relevant experience, geographic location, business needs, and market demand).
Who We Are:
Persado provides the only Motivation AI platform that generates personalized communications at scale, inspiring each individual to engage and act. Many of the world’s largest brands, including Ally Bank, Bank of America, Delta, Discover, GAP, JP Morgan Chase, LendingClub, Microsoft, SoFi, Verizon, rely on Persado to engage customers across their digital marketing journey. Persado’s Generative AI for the enterprise is trained on more than 100 billion digital business language impressions across industries, enabling marketers to motivate customers and drive significant business value. Persado has been recognized by CB Insights as the top Leader for Generative AI Text Content Generation.
As an employer, Persado is committed to creating a place where everyone’s unique perspective is valued. We understand that our team members and our inclusive culture are what make Persado special. Persado is proud to be awarded Best Generative AI Solution in the 2024 AI Excellence Awards by Business Intelligence Group, as well as named on Fast Company’s World’s Most Innovative Companies list in 2020 and Built In’s Best Places To Work in 2021, 2022 & 2024.
What We Are Looking For:
We’re seeking a Brand Content Strategist, with a focus on clients in the financial services industry. In this role, you’ll help top banks understand what language resonates most with their customers—and use that data to craft high-performing digital marketing content. You’ll leverage a combination of A/B and multivariate testing, performance analysis, and creative insight to drive real business results.
This is a great opportunity for someone who loves language and also has a sharp analytical mind, thrives in a fast-paced environment, and enjoys collaborating directly with with internal teams and clients.
Candidates based anywhere in the U.S. can apply, but they must be able to work CST or EST hours.
What You Will Work On:
Develop brand-aligned, multi-channel marketing content using Persado’s Enterprise content generation platform Design and execute A/B and multivariate tests across digital marketing campaigns, then analyze performance data to learn what resonates with different audiences Present actionable insights and strategic recommendations to clients Collaborate with clients to align on testing strategies, campaign objectives, brand voice, and long-term content goals Ensure all campaigns are delivered effectively, within deadline and aligned with business objectives Work alongside the rest of the Operations team, Customer Success, and Data Science teams to ensure customer KPIs are met