Brand Ambassador Super Premium Whiskies Woodford Reserve & Monkey Shoulder - Japan
Brown-Forman
ブラウンフォーマンでは、最高の体験を創造する、類まれなウイスキーを世に送り出しています。この度、日本の市場で当社の名高いスーパープレミアムウイスキー「ウッドフォードリザーブ」と「モンキーショルダー」を牽引する、ダイナミックで深い知識を持つブランドアンバサダーを募集いたします。
At Brown-Forman, we craft exceptional whiskies that elevate experiences. We're searching for a dynamic and knowledgeable Brand Ambassador Super Premium Whiskies to champion our prestigious Woodford Reserve & Monkey Shoulder in Japan. If you're a whisky expert with a flair for education, an extensive network, and a passion for super premium whisky and cocktail culture, we invite you to join our team.
**What You Can Expect**
As our Woodford Reserve & Monkey Shoulder Brand Ambassador, you'll embody these iconic whiskies, driving brand equity and consumer engagement through your expertise and unforgettable experiences.
+ Be the Brand Authority: Serve as the definitive expert on Woodford Reserve and Monkey Shoulder. You'll share in-depth knowledge of each brand's unique history, production techniques, and relevant category trends with trade partners, distributors, media, consumers, and our sales team.
+ Design & Deliver Education: Implement and manage best-in-class, distinct, and proprietary brand education platforms and tools, with a particular focus on Woodford Reserve.
+ Lead Advocacy & Activation:
+ Spearhead all local advocacy activities for Woodford Reserve and Monkey Shoulder, including activations for prestigious events like Asia's Top 50 Restaurants in Japan, brand sponsorships, trade shows, and cocktail events such as Old Fashioned Week.
+ Lead the Bar Swapping and Guest Shift program across Japan, cultivating strong relationships within the on-premise community.
+ Build and maintain relationships with top-tier trade representatives, communities, and organizations to boost the mental and physical visibility of both brands.
+ Cultivate Brand Love: Leverage deep market insights to forge memorable, long-term connections between our brands and discerning customers and consumers.
+ Engage & Educate: Conduct comprehensive training for B-F internal teams, distributor/trade staff, and consumers. Lead masterclasses and participate in bar/trade shows, reinforcing the specialness and authenticity of Woodford Reserve and Monkey Shoulder through captivating storytelling to increase brand consideration.
+ Innovate Drink Strategy: Partner with the Brand Team on drink strategy development, including crafting new cocktails and proposing innovative drink formats relevant to these whiskies.
+ Support Commercial Growth: Provide hands-on commercial and sales support for activations in key cities and outlets, which may include attending sales negotiations with the B-FJ Sales Team.
+ Generate Insights: Collect crucial market insights, trends, and competitor activity to inform the development of impactful trade and marketing plans.
+ Drive Digital Presence: Develop monthly social media content aligned with brand priorities, current activities, and drink strategies for Woodford Reserve and Monkey Shoulder.
+ Craft Brand Tools: Create compelling brand presentations, cocktail recipes/cards, and Point-of-Sale (POSM) materials.
+ Ensure Smooth Operations: Manage daily administrative tasks, including sample shipments and reporting.
**What You Bring to the Table:**
You're a highly collaborative, self-motivated individual with a genuine passion for the world of premium whisky and a proven ability to connect with diverse audiences.
+ Experience: A minimum of 3+ years of professional experience in a related field, with a strong background in hospitality, marketing, or brand advocacy.
+ Industry Network: A robust, established network within the Japanese hospitality and spirits industry.
+ Deep Whisky Knowledge:Exceptional, technical knowledge of the global whisky world, encompassing production, categories, and trends for American and Scotch whiskies.
+ Language Fluency:Fluent in Japanese (both written and verbal) and Business-level English.
+ Market Insight: Strong understanding of the Japanese alcohol market and its dynamic bartending industry.
+ Relationship Building: Proven ability to build and maintain strong, influential relationships.
+ Passion for Culture: Keen interest and passion for the On-Trade, whisky, and cocktail culture.
+ Proactive & Owner-Minded: Possesses a strong sense of ownership and pride, with the ability to proactively propose ideas and strategic plans.
+ Communication & Presentation Skills: Excellent ability to communicate complex information clearly and deliver compelling, engaging presentations.
+ Team Player & Self-Starter: A highly collaborative team player who is also self-directed and self-driven.
+ Training Acumen: Proven ability to train and educate diverse audiences effectively.
+ Bartending Experience: Practical experience working as a bartender.
+ Compliance & Values: Unwavering commitment to compliance, Corporate Social Responsibility (CSR), and a deep understanding and embodiment of Brown-Forman's company values in all interactions.
+ Warm & Welcoming Style: A naturally warm, approachable, and engaging demeanor.
\#LI \#woodfordreserve #monkeyshoulder
Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.
Business Area: Europe, Africa, APAC Division
Function: Marketing
City:
Tokyo
State:
Country: JPN
Req ID: JR-00009012
Por favor confirme su dirección de correo electrónico: Send Email