Brand activation & Category Development ManagerApply now » Apply now + Start apply with LinkedIn + Apply Now Start + Please wait... Date:Jul 11, 2025 Location: Copenhagen, DK, 2450 Company: Bonduelle This is more than a job — it’s a chance to make an impact on yourself, others, and the planet! Bonduelle is an international family-owned company with 10,000 employees that supplies vegetables to over 100 countries and collaborates with 2,000 independent agricultural partners. We believe that plant-based food is THE solution to improve the well-being of people and our planet. Because we are convinced that we have a key role to play, we’ve made it our mission: “We inspire the transition to a plant-rich diet to contribute to people's well-being and the health of our planet.” Since 2024, we’ve proudly achieved B Corp certification for Bonduelle Northern Europe. We grow, process, and sell our products sustainably, make plant-based food more accessible to everyone, and generate positive economic and social impact for all our employees and communities. At Bonduelle, people come first. The size of our company gives every employee the opportunity to grow, gain autonomy, and take responsibility for their projects. As an international company, we offer a wide range of jobs and responsibilities all over the world. We are a commercial organization with its headquarters in Eindhoven (The Netherlands) and Reutlingen (Germany) and a local office close to Copenhagen. Our cluster is responsible for the Benelux, Scandinavia, DACH & the United Kingdom (BDNE). For our local office in Herlev, we are currently looking for a Brand Activation & Category Manager Development Manager that will be part of the BDNE Cluster. Are you ready and the challenge crisp enough for you? Brand Activation & Category Development Manager Fulltime As Brand Activation & Category Development Manager, you are responsible for driving brand visibility and category growth through impactful in-store and online activations, data-driven retail strategies, and strong partnerships with retailers. The scope of this role is primarily within Scandinavia, with a particular focus on Denmark. You’ll lead the execution of local brand activations, translate shopper insights into tailored growth strategies, and optimize performance across assortment, pricing, and promotions. With a focus on sustainability and consumer well-being, you combine analytical thinking, project leadership, and creativity to build compelling brand experiences and strengthen our position as a category expert in the retail landscape. The Head of Category Management, who is also the direct line manager for this role, is based in the Netherlands, as is the Marketing Manager Communication & Activation, with whom you will work closely. While this role requires a good level of independence and self-starting ability, you will be part of a supportive cross-border team. In Denmark, there is also a local team in place that you will collaborate with closely on a daily basis, so strong teamwork and communication skills are essential. Responsibilities: What will you do? Brand Activation + Ensure consistent brand visibility across in-store and online activations. + Execute marketing plans with the external sales force and promotional partnerships with retailers to drive conversion. + Adapt and implement brand activation plans online (SoMe, cooperation with influencers, website), including CSR-focused initiatives. + Define activation KPIs, monitor performance, and optimize ROI. Category Development + Translate category growth drivers into retailer-specific plans across assortment, pricing, shelf, and promotion. + Analyze Nielsen and other data sources to identify trends and opportunities. + Lead assortment optimization and advise retailers based on data-driven insights. + Build compelling, insight-based selling stories in collaboration with sales. + Act as a category expert by identifying market developments and shopper trends. You’re contributing to a better future for everyone: + You ensure a healthy and safe working environment. + You pay attention to work-life balance — both for your colleagues and for yourself. + Promote and ensure a trusting and fair work environment, facilitating freedom of expression + Act in accordance with the principles of environmental sustainability (e..g. you work as paperless as possible.) + At least once a year, you and your colleagues participate in a community project outside the organization. We’re looking for someone who: + Preferably has a bachelor’s (or higher) level of working and thinking. + A proven record of relevant work experience in category management and/or Brand management (i.e. product portfolio management, brand activation, communication development), preferably in FMCG; at a retailer, within a successful A-brand organization or Nielsen/GfK + Knowledge and experience with Nielsen to build specific analyzes and reports to support the business + Affinity with food and aware of impact on health and well-being in our society + Thorough knowledge of the retail market within your scope (mainly Denmark) + Fluent in Danish & English language skills We’re looking for someone who brings a strong mix of analytical ability, commercial insight, and interpersonal skills. The ideal candidate will demonstrate the following competencies: + Strong Analytical Skills : you are comfortable working with data and numbers + Detail-Oriented & Accurate : you have a sharp eye for detail and ensure high-quality output, particularly in data analysis and reporting. + Advanced Excel Skills : you are proficient in Excel and can confidently work with complex datasets to derive insights. + Entrepreneurial Mindset : you are proactive, results-oriented, and not afraid to take initiative or challenge the status quo. + Energetic and Flexible : you thrive in a dynamic environment, enjoy juggling multiple tasks, and can adapt quickly to changing priorities. + Strong Communication Skills : you can clearly and convincingly convey your message, both verbally and in writing, to internal and external stakeholders. + Persuasive & Inspiring : you have the ability to influence, inspire, and win buy-in from colleagues and retail partners. + Team Player : you work well both independently and in a team. When needed, you take ownership and lead cross-functional teams or retailer projects. + Customer-Oriented & Constructive : you think in terms of solutions, build strong partnerships, and always act with the customer’s best interests in mind. + Ambitious & Driven : you want to make a real impact and grow within an organization that values initiative and bold thinking. What we offer: + A supportive and friendly work environment. + Hands-on experience in a dynamic and fast-paced industry. + A chance to make a tangible impact on the business. + A hybrid work policy with flexibility in working hours and workplace (office in Herlev); + A market-based salary + A company laptop and phone that you can also use privately. + Annual profit sharing (depending on group results). Ready to apply? Seize the opportunity to help shape the future of our plant-rich mission! Apply via our website: www.bonduelle.com If you have any questions about the vacancy, you can contact us at +31 (0)40 261 88 33 and ask for Head of Category Development (located in the Netherlands). We look forward to meeting you! We encourage diversity in all its forms. Our vacancies are open to everyone to create a workforce that truly reflects our community. We will consider all applicants regardless of race, color, religion, origin, gender, age, sexual orientation, marital status, disability, gender identity, or any other distinguishing characteristic. Acquisition in response to this vacancy is not appreciated.