Are you ready to redefine the world of scent sophistication and lead the future of luxury & niche fragrance? 

We are proud to unveil Boots’ first-ever luxury fragrance destination in the heart of London, a one-of-a-kind concept boutique offering a carefully curated edit of the world’s most exquisite and niche scents. If you are passionate about fragrance, can tell your citrus from your ouds and understand that perfume is an art form as much as a product, then this could be the role for you.  

This is a new and exciting phase of our more than 175-year history where you'll blend expert product knowledge with that all-important personal connection to guide customers to their perfect fragrance and scent for every occasion.  

What you will be doing 

You’ll deliver personalised fragrance consultations, connecting customers with scents that reflect their mood, an occasion, or emotion through expert storytelling and sensory engagement. 

You will work closely with our brand partners, collaborating with luxury fragrance houses and agencies to deliver flawless and exciting in-store events, education, and brand storytelling. 

You’ll use your creative side to ensure exceptional visual presentation across all counters and design eye-catching displays that reflect seasonal launches, brand narratives, and boutique-level luxury. 

Whilst you will have targets to meet, we're about working as a team (not competing against each other for sales!) so you won’t be on performance-based commission. Instead, we provide up to £1000* annual product allowance for you personally test, love and recommend our products. 

You will have access to first-class education with some of the finest perfumers in the world, plus a comprehensive learning programme through our online learning platform to keep your knowledge second to none.  

What you’ll need to have 

A demonstrable passion for niche and luxury perfumery, with the ability to interpret fragrance notes, histories, and brand heritage.  

Exceptional communication and interpersonal skills, with a refined approach to service and relationship building with customers. 

Confidence in offering a personalised selling style.  

A passion for achieving and exceeding sales targets or goals. 

You will consistently demonstrate professional presentation and a keen eye for detail, in line with the expectations of a luxury environment. 

Aged 18 or over and comfortable serving alcohol. 

A proactive and enthusiastic approach to learning about new products, techniques, and services. 

It would be great if you also have 

These are desirable skills or experience and are not essential, so we would welcome applications from candidates that don't match these criteria. 

Experience in bespoke or VIP consultation environments, whether in fragrance, personal shopping, or luxury hospitality. 

Experience in visual merchandising.  

Are you thinking about your future career goals? There are plenty of opportunities to continue your career with us; whether you make a move into beauty or step up into store leadership or join our Support Office, there are always opportunities available. 

Our benefits 

Quarterly Product allowance of up to £1000 *subject to number of hours worked per week. 

Generous employee discounts 

Ongoing training from our amazing brands and fragrance experts 

Boots Retirement Savings Plan 

Discretionary annual bonus 

Enhanced maternity/paternity/adoption leave pay and gift card for anyone expecting or adopting a child. 

Flexible benefits scheme 

Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme 

We have a great range of benefits in addition to the above that offer flexibility to suit you - find out more at boots.jobs/rewards. Exclusions may apply, eligible roles only. Please note, any salary estimates given on third-party sites are not provided or endorsed by Boots and may not be accurate.  

Why Boots  

At Boots, we foster a working environment where consideration and inclusivity help everyone to be themselves and reach their full potential. We are proud to be an equal opportunity employer, passionate about embracing the diversity of our colleagues and providing a positive and inclusive working environment for all. As the heart of everything we do at Boots, with you, we change for the better.  

What's next. 

If this sounds like the perfect role for you, we look forward to receiving your application. If your application is successful, you'll receive a phone call from our recruitment team to discuss further, which will be followed by an in-person interview. Where a role is advertised as full-time, we are open to discussing part-time and job share options during the application process. If you require additional support as part of the application and interview process, we are happy to provide reasonable adjustments to help you to be at your best.