Oberkochen, Germany
19 days ago
Birding Marketing Specialist (m/f/x)

ZEISS, a leading supplier of optical and optoelectronic technologies, is bundling units outside the divisions in the Photonics & Optics strategic business unit that offer customers a wide range of technologies in highly specialized markets around the world: mobile imaging including photo, hunting & nature, cinematography, microoptics, spectroscopy, planetariums and simulation projection solution.

We are seeking a passionate and experienced Marketing and Community Manager to advance our brand and values within the birding community.

Your Role

Develop and implement marketing campaigns specifically targeting eco-conscious and enthusiastic birders.

Build and maintain relationships within the global and European birding community.

Promote sustainable practices through all marketing initiatives and act as an ambassador of our environmental values.

Create content and maintain a strong presence on social media and other platforms.

Collaborate with various departments to support our mission and goals.

Your Profile

Education: Completed higher education with a focus on business, marketing, medicine, optics, or a similar qualification with at least three years of work experience in a related product segment.

Experience: Proven experience in marketing, community building, or advocacy – ideally within the outdoor, optics, or nature sectors.

Skills: Ability to create and adapt campaigns to appeal to eco-conscious and enthusiastic audiences.

Network: Deep connections within the global and European birding community, understanding of the community, trends, and seasonal behaviors.

Knowledge: Familiarity with nature-based tourism, optics (e.g., binoculars, scopes), or outdoor gear is a plus.

Presence: Existing presence in the birding community via personal social media channels or content platforms is a strong plus.

Communication: Strong communication skills and adaptability in a fast-paced, mission-driven environment.

Languages: Fluent in English (written and spoken); additional European languages are a plus.

Your ZEISS Recruiting Team:

Bastian Hoffmann
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