AVP - Business Analyst, Analytics C12 - BANGALORE
Citigroup
**What do we do?**
+ The TTS Analytics team provides analytical insights to the Product, Pricing, Client Experience and Sales functions within the global Treasury & Trade Services business. The team works on business problems focused on driving acquisitions, cross-sell, revenue growth & improvements in client experience.
+ The team extracts relevant insights, identifies business opportunities, converts business problems into analytical frameworks, uses big data tools and machine learning algorithms to build predictive models & other solutions, and designs go-to-market strategies for a huge variety of business problems.
ROLE DESCRIPTION
+ The role will be Asst. Vice President (C12) in the TTS Analytics team
+ The role will report to the VP or SVP leading the team
+ The role will involve leading a team of analysts
+ The role will involve working on multiple analyses through the year on business problems across the client life cycle – acquisition, engagement, client experience and retention – for the TTS business
+ This will involve leveraging multiple analytical approaches, tools and techniques, working on multiple data sources (client profile & engagement data, transactions & revenue data, digital data, unstructured data like call transcripts etc.) to provide data driven insights to business and functional stakeholders
QUALIFICATIONS
**Experience:**
+ Bachelor’s Degree with 7-10 years of experience in data analytics, or Master’s Degree with 6-10 years of experience in data analytics, or PhD.
+ Must have:
+ Marketing analytics experience
+ Experience on business problems around sales/marketing strategy optimization, pricing optimization, client experience, cross-sell and retention
+ Experience across different analytical methods like hypothesis testing, segmentation, time series forecasting, test vs. control comparison etc.
+ Predictive modeling using Machine Learning
+ Experience with unstructured data analysis, e.g. call transcripts, using Natural language Processing (NLP)/ Text Mining
+ Good to have:
+ Experience in financial services
+ Experience working with data from different sources and of different complexity
**Skills:**
**Analytical Skills:**
+ Ability to understand complex business problems, break them down into simpler solvable parts and develop analytical approaches to tackle them
+ Strong logical reasoning and problem-solving ability
+ Proficient in converting business problems into analytical tasks, and analytical findings into business insights
+ Proficient in identifying trends and patterns with data
**Tools and Platforms:**
+ Proficient in Python/R, SQL
+ Experience in Hive
+ Proficient in MS Excel, PowerPoint
+ Good to have:
+ Experience with PySpark
+ Experience with Tableau
**Soft Skills:**
+ Ability to drive clear and comprehensive communication flow between business stakeholders and the team and vice versa, translating analytical findings into key insights and actionable recommendations
+ Building and managing high performance teams
+ Ability to coach and mentor team members on an ongoing basis
+ Ability to drive ideation on analytical projects to tackle strategic business priorities
+ Comfort on working with ambiguity and open-ended questions
+ Strong process/project management skills
+ Contribute to organizational initiatives in wide ranging areas including competency development, training, organizational building activities etc.
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**Job Family Group:**
Decision Management
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**Job Family:**
Business Analysis
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**Time Type:**
Full time
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_Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law._
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