We are seeking a visionary and collaborative leader to join our team as Assistant Vice President (AVP), Enterprise Digital Experience Enablement, a pivotal role in Manulife’s multi-year transformation to unify and modernize its digital ecosystem across Canada, the U.S., Asia, and Global Wealth & Asset Management. This AVP will drive the enterprise-wide content and experience platform strategy, focusing on integrating Adobe Experience Manager (AEM) Cloud and Enterprise Digital Asset Management (DAM) to deliver consistent, scalable, and personalized digital experiences. The role involves strategizing, procuring, adopting, and governing these platforms, while ensuring alignment with our global design system, content operations, and AI-powered optimization capabilities. As a foundational leader, the AVP will guide the end-to-end transformation, from implementing and configuring AEM Cloud and DAM to driving business outcomes through effective governance and GenAI-led automation for authoring, tagging, and content delivery. Working in a “two-in-a-box” model with a complementary Global Technology leader, the AVP will co-lead the enterprise digital experience platform, ensuring successful business and technical execution of our CMS and DAM strategy, including implementation, governance, and optimization. The AVP will act as a central partner to Global Digital Marketing and Segment Marketing teams, ensuring local business needs are met while aligning with global standards, capabilities, and infrastructure. **Position Responsibilities:** **Platform Strategy & Enablement** + Lead **strategy** of a global instance AEM Cloud CMS and enterprise DAM platform that supports multilingual, multi-brand, and market-specific content needs + Guide procurement, setup, configuration, permissions, provisioning, and monitoring of AEM Cloud and DAM environments + Partner with Technology to leverage and govern **cloud-native platform capabilities** – including AI-powered authoring, automated tagging, performance monitoring, headless content delivery, and scalable workflows – to drive authoring efficiency, content reuse, and time-to-market improvements + Partner with Technology to define and implement **interoperability standards** and integration patterns to support **common enterprise capabilities** – such as search (e.g. Coveo), IP detection, consent management (e.g. OneTrust), and universal cookie frameworks – ensuring secure, compliant, and consistent digital experiences across all markets and segments **Experience Delivery & Optimization** + Partner with Global Digital Marking to ensure the CMS and DAM platforms are embedded in the **experience delivery process** —from co-authoring with GenAI to templated design extensions and SEO optimization + Partner with the **Global Design System** team to ensure platform components, templates, and tools drive brand consistency, authoring efficiency, and accessibility compliance + Partner with Global Digital Marking to define **platform best practices** in SEO, IA, content structure, DAM usage, tagging, and automated performance testing **Enterprise Integration** + Partner with Global Digital Marketing and Technology to integrate AEM Cloud and DAM into the broader Adobe Experience Cloud stack (AA, AJO, Creative Cloud), as well as common enterprise capabilities + Ensure seamless data flows across systems to enable analytics, personalization, experimentation, and consent management **Business Value & Benefits Realization** + Collaborate with Global Marketing Strategy, FP&A, Global Digital Marketing and Segment Marketing & Technology teams to define, quantify, and track the expected and realized **business** **benefits** of platform adoption – including cost saving and operational efficiencies **Governance, Operations & Reporting** + Partner with Global Digital Marketing, Brand and Segment teams to establish a **global governance model** for platform and DAM use, including access controls, prioritization frameworks, usage policies, funding models, and decision rights + Define and deliver **global KPIs** , common reporting dashboards (e.g., traffic, operational health, usage), and performance insights that inform continuous improvement **Change Leadership & Adoption** + Build and lead a cross-functional team comprising internal staff, global partners, system integrators, and CMS/DAM experts + Champion **platform adoptio** n through structured change management, training, communication, and onboarding programs + Define a **roadmap** for increasing platform maturity, including identification of repeatable tasks, reusable assets, and shared services across markets **Migration Leadership** + Lead the planning, sequencing, and execution of the enterprise-wide site **migration** **strategy** , enabling teams to redesign and rebuild experiences on AEM Cloud with minimal disruption + Drive measurable outcomes by maximizing reuse, minimizing technical debt, and ensuring platform sophistication is fully leveraged—across both headful and headless delivery models **AI & Automation** + Identify, integrate, and govern use of **GenAI agents** to streamline co-authoring, tagging, metadata enrichment, and other automation opportunities + Continuously assess AI opportunities to reduce manual effort, accelerate time to market, and improve content performance **Required Qualifications:** + 10+ years in digital platform leadership, including enterprise CMS/DAM implementation and cloud migrations + Deep expertise in AEM Cloud, headful and headless architecture, and experience platform modernization + Bachelor’s degree in Digital Marketing, Computer Science, or related discipline; MBA or master’s degree preferred + [Licenses if required] **Preferred Qualifications:** + Proven success managing large-scale platform transformations in global, matrixed organizations + Experience driving adoption of complex platforms through structured change management, training, and business enablement. + Strong understanding of digital experience, design systems, content governance, content architecture, tagging, SEO, and accessibility (WCAG) + Familiarity with Adobe Experience Cloud (AEM, Assets, Analytics, AJO) and integration of compliance, personalization, and search tools (e.g., Coveo, OneTrust). + Exceptional collaboration, influence, and communication skills—able to drive alignment and action across diverse stakeholders and geographies **_When you join our team:_** + We’ll empower you to learn and grow the career you want. + We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words. + As part of our global team, we’ll support you in shaping the future you want to see. \#LI-Hybrid **Acerca de Manulife y John Hancock** Manulife Financial Corporation es un importante proveedor internacional de servicios financieros que ayuda a las personas a tomar decisiones de una manera más fácil y a vivir mejor. Para obtener más información acerca de nosotros, visite http://www.manulife.com . **Manulife es un empleador que ofrece igualdad de oportunidades** En Manulife/John Hancock, valoramos nuestra diversidad. Nos esforzamos por atraer, formar y retener una fuerza laboral tan diversa como los clientes a los que prestamos servicios, y para fomentar un entorno laboral inclusivo en el que se aprovechen las fortalezas de las culturas y las personas. Estamos comprometidos con la equidad en las contrataciones, la retención de talento, el ascenso y la remuneración, y administramos todas nuestras prácticas y programas sin discriminación por motivos de raza, ascendencia, lugar de origen, color, origen étnico, ciudadanía, religión o creencias religiosas, credo, sexo (incluyendo el embarazo y las afecciones relacionadas con este), orientación sexual, características genéticas, condición de veterano, identidad de género, expresión de género, edad, estado civil, estatus familiar, discapacidad, o cualquier otro aspecto protegido por la ley vigente. Nuestra prioridad es eliminar las barreras para garantizar la igualdad de acceso al empleo. Un representante de Recursos Humanos trabajará con los solicitantes que requieran una adaptación razonable durante el proceso de solicitud. Toda la información que se haya compartido durante el proceso de solicitud de adaptación se almacenará y utilizará de manera congruente con las leyes y las políticas de Manulife/John Hancock correspondientes. Para solicitar una adaptación razonable en el proceso de solicitud, envíenos un mensaje a recruitment@manulife.com . **Referenced Salary Location** Toronto, Ontario **Modalidades de Trabajo** Híbrido **Salary range is expected to be between** $123,400.00 CAD - $229,300.00 CAD Si se está postulando para este puesto fuera de la ubicación principal, póngase en contacto con recruitment@manulife.com para conocer el rango salarial de su ubicación. El salario real variará según las condiciones locales del mercado, la geografía y los factores relacionados con el trabajo pertinentes, como conocimiento, habilidades, calificaciones, experiencia y educación/capacitación. Los empleados también tienen la oportunidad de participar en programas de incentivos y obtener una compensación de incentivos vinculada al desempeño comercial e individual. Manulife ofrece a los empleados aptos una amplia variedad de beneficios personalizables, entre ellos, beneficios de salud, odontológicos, de salud mental, oftalmológicos, por discapacidad a corto y a largo plazo, cobertura de seguro de vida y por muerte accidental y desmembramiento, adopción/subrogación y bienestar, y planes de asistencia al empleado/familiar. También ofrecemos a los empleados admisibles varios planes de ahorro para la jubilación (incluidos planes de pensiones y un plan mundial de propiedad de acciones con contribuciones equivalentes del empleador) y recursos de asesoramiento y educación financiera. Nuestro generoso programa de tiempo libre remunerado en Canadá incluye feriados, vacaciones, días personales y días por enfermedad, y ofrecemos la gama completa de ausencia laboral reglamentaria. Si se está postulando para este puesto en los EE. UU., póngase en contacto con recruitment@manulife.com para obtener más información sobre las disposiciones relativas al tiempo libre remunerado específicas de EE. UU.