Description

At Bath & Body Works, everyone belongs. We are committed to creating a culture of belonging focused on delivering exceptional fragrances and experiences to our customers. We focus on recruiting, retaining, and advancing top talent. In addition, we work to improve our communities and our planet to help the world live more fully.

The AVP Digital Creative leads the strategic vision and creation of brand positioning and messaging across digital platforms. They guide the development of innovative campaigns to gain the attention of new customers while deepening existing customer relationships ensuring consistent branding that drives business growth and elevates experiences. This role requires a digital visionary leader with a deep understanding of digital commerce, UX/UI, and emerging technology—including AI—to shape compelling, actionable stories across platforms. They will inspire teams, challenge norms, and collaborate cross-functionally to craft brand moments that captivate, convert, and elevate.

ResponsibilitiesSet the Vision: Lead and evolve the digital brand strategy across web, mobile, email, and social platforms with breakthrough ideas and powerful storytelling.Create to Drive Action: Translate seasonal campaigns, product launches, and brand initiatives into high-impact experiences that drive both emotional connection and conversion.Elevate Execution: Guide best-in-class digital creative—from art direction and copy to interactive content—ensuring a consistent and immersive brand experience.Inspire & Innovate: Push creative, tech, and cross-functional teams to explore what’s next. Champion AI and emerging tools to advance output and efficiency.Lead the Digital Studio: Oversee photography, content creation, and asset production—ensuring the highest quality across speed-to-market pipelines.Fuel Insights into Ideas: Partner with marketing, UX, product, and analytics teams to translate customer behavior, trend data, and platform innovation into breakthrough creative.Grow & Empower Talent: Lead a hard-working team of designers, content producers, and digital storytellers—instilling culture, collaboration, and courage.

Qualifications

10+ years of leadership in digital creative roles within a fast-paced industry (experience in beauty, lifestyle, or fashion is a plus)A proven track record of leading innovative, high-performing campaigns across platforms—balancing brand and businessExperience working with (or building) AI-powered creative workflows or future-forward content toolsA strong portfolio showcasing digital storytelling, brand innovation, and user-centric designExpert understanding of direct to consumer, ecommerce, mobile-first content, and social media ecosystemsAbility to lead cross-functional teams with influence, speed, and positivityComfortable challenging senior leaders while maintaining a collaborative approachEducationBachelor’s degree or equivalent experience

Core Competencies

Lead with Curiosity & HumilityBuild High Performing Teams for Today & TomorrowInfluence & Inspire with Vision & PurposeObserve, Engage & ConnectStrive to Achieve Operational ExcellenceDeliver Business Results

Benefits

Bath & Body Works associates are the heart of our business. That’s why we're proud to offer benefits that empower you to Dream Bigger & Live Brighter. Benefits for eligible associates include: 

Robust medical, pharmacy, dental and vision coverage. Plus, access to our onsite wellness center and pharmacy located at the Columbus, OH home office.401k with company match and Associate Stock Purchase with discountNo-cost mental health and wellbeing support through our Employee Assistance Program (EAP)Opportunity for paid time off and paid parental leave. Plus, access to family and lifestyle programs including a family building benefit, childcare discounts, and home, auto and pet insurance.Tuition reimbursement and scholarship opportunities for post-secondary education programs40% merchandise discount and gratis that encourages you to come back to your senses!

Visit bbwbenefits.com for more details.

The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required.

We will consider for employment all qualified applicants, including those with arrest records, conviction records, or other criminal histories, in a manner consistent with the requirements of any applicable state and local laws. Please see links: Los Angeles Fair Chance In Hiring Ordinance, Philadelphia Fair Chance Law, San Francisco Fair Chance Ordinance.

We are an equal opportunity action employer. We do not make employment decisions based on an individual’s race, color, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, marital status, pregnancy, genetic information, protected veteran status or any other legally protected status, and we comply with all laws concerning nondiscriminatory employment practices. We are committed to providing reasonable accommodations for associates and job applicants with disabilities. Our management team is dedicated to ensuring fulfillment of this policy with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, associate activities and general treatment during employment. We only hire individuals authorized for employment in the United States.

Application window will close when all role(s) are filled.