**Company description** Zenith is the ROI Agency. Our more than 6,000 specialists across 95 markets offer unparalleled capabilities in Media, Data, Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients’ businesses. Zenith is part of Publicis Media, the media arm of Publicis Groupe. Over the past year, Publicis Media has been transforming the way we do our business. From structuring our investment practice around data and digital to bringing our strategy, data sciences and research practice under one house, we’ve been shaping Publicis Media to be the media network of tomorrow. One that both you and I want to work at. Publicis Media Canada is proud to be Great Places to Work™ certified and recognized with Best Workplaces™ for Today’s Youth. We provide continuing opportunities for career growth by fostering a diverse work environment that respects and supports individual contributions and opinions. We also offer our employees market leading benefit and incentive programs. You’ll be provided with 3 weeks minimum vacation to start plus additional long weekend Publicis days, holidays closures, your birthday off, free Headspace memberships, wellness and technology credits, and a market leading savings plan. We strive to provide what matters to you personally with the ability to choose and modify programs to suit your lifestyle **Overview** The Audience Strategy Director (ASD) for Publicis Media will sit in a unique intersection between the planning and activation specialists across the suite of PM media agencies. They will provide strategic leadership and support the planning teams by guiding them through the translation of historical targets into addressable audiences built through digital signals. The ASD will provide guidance on how to find growth through net new audience segments and data driven tactics, inspired by brief details and client objectives. They will be responsible for developing and selling through best-in-class audience solutions for clients across the agencies. The ASD will also support the activation teams to ensure campaign set up and reporting reflects the narrative and performance of the custom audience segments. The ASD will also participate in the roll-out of Global operating tools and systems. Helping planning teams navigate the onboarding process with Global success and enablement teams. The ASD is a hard-working, process-oriented people leader that understands digital structures through technology. They are solution oriented, have strong communication skills, and an overall can-do attitude. They are fluent in their operational understanding of both programmatic and social execution, while also having experience with the upfront planning process of dissecting brief details and building of strategic audience profiles. Above all, the ASD is a leader that thrives in a world of change and transformation. **Responsibilities** + Support planning teams in developing digital audience strategies, inclusive of participating in client recommendation meetings and data solution presentations. + Lead and manage client communication around our data solution audience segments while fielding client questions + Actively listen to client teams and continually identify audience data segment opportunities that can be integrated into digital strategies and campaigns + Participates in the overall management of the audience data solution and new business audience segmentation needs + Manage tracking of client contribution (forecasts and pacing) to overall audience revenue goals + Participate in, and support Account Managers in creating audience segment based actionable insights for reporting and client communication needs. + Participate in operational discussions around the tracking and reporting of audiences within the DSPs, social platforms and offline planning tools (OOH, TV) + Participate in Global Groupe conversations and initiatives regarding proprietary data solutions, AI agentic systems, and centralized planning to buying operating systems. + Work with client planning teams, activation teams (Precision and Apex) to advance colleague and client knowledge and comfort level in our data solution and audience segments + Work with Publicis Media pitch teams in developing audiences and data solution collateral for pitch narratives and documents, with opportunity to participate in the pitch presentations, specifically within data, tool, and tech meetings + Manage knowledge sharing and ensure both planning and activation points of contact have a proper understanding of the audience segment capabilities and advancements as the product evolves + Work with Global teams on data and tool collaborations to support Global data and ad tech narratives + Be the people leader, a mentor and sometimes a doer when needed **Qualifications** + Bachelor’s degree from a four-year college or university + 10+ years of progressive levels of responsibility in 360 media planning, buying and management with a focus in digital and platforms evolution. + Exposure and fluent understanding of demand side platforms and social platforms. + Excellent Communication Skills - Clearly and concisely convey ideas both verbally and in writing. Actively listen to others and provide constructive feedback. + Interpersonal Skills - Build and maintain positive relationships with team members, stakeholders, and other departments. Foster a collaborative and inclusive work environment. + Team Collaboration - Work seamlessly with cross-functional teams to achieve common goals. Facilitate effective communication and coordination between team members. + Adaptability - Quickly adapt to changing priorities and unforeseen challenges. Demonstrate flexibility in working with diverse teams. + Project Management - Organize and prioritize tasks to meet project deadlines. Coordinate efforts across teams to ensure project success. + Facilitation Skills - Lead meetings and workshops to encourage collaboration and idea exchange. Guide discussions to achieve actionable outcomes. + Cross-Functional Knowledge: Understand the roles and responsibilities of different teams within the organization. Bridge gaps in understanding between technical and non-technical teams. + Proactive Communication - Anticipate communication needs and share information in a timely manner. Provide regular updates on project progress and team activities. + Cultural Awareness - Respect and appreciate diverse cultural backgrounds within the team. Adapt communication styles to accommodate cultural differences. + Problem-Solving Skills - Collaborate with teams to identify and solve challenges. Encourage a problem-solving mindset within the team. **Additional information** Zenith is an equal opportunity employer and we welcome and encourage applications from all interested parties. Accommodations are available, upon request, for all stages of the interview and employment process for those with a disability or medical need during any stage of the recruitment process.  We thank all candidates for their interest in Zenith , however, only those candidates selected for an interview will be contacted.