WIRED is where a better future is imagined. For three decades, we have been the indispensable guide to a world in constant transformation. We cover humanity’s biggest challenges, from climate change to global security, from pandemic preparedness to the future of democracy, and tell stories of the people trying to solve these challenges and the role science and technology can play—for good or ill. WIRED reaches more than 30 million people each month through WIRED.com, our digital edition, the magazine, social media, and live events.

Job Description

Location:

Milano, MI

The Role

WIRED Italy is looking for a creative and innovative media talent to join the Global Audience Development, Social and Analytics team as an Audience Development Manager. The perfect candidate understands how to creatively develop, engage, and inform audiences across platforms, and be clued in on emerging networks and how “wired.it” can use them effectively. The Audience Development Manager will work closely with WIRED Italy’s Head of Editorial Content, Social Media Manager, and the Global Audience Development Team to implement daily strategies for SEO, newsletters, and revenue growth. This role is based in Milan, working from the local Condé Nast office.

Primary Responsibilities

 Work with WIRED Italy’s Editors and WIRED’s Global Audience Development Team to grow traffic and engagement across core subject areas, including Technology, Artificial Intelligence, Innovation, Cybersecurity, Science, and Italian Pop Culture and internet trends

Research search trends and work with editors to improve headlines, publishing strategy, and evergreen content that will resonate with the wired.it audience

Help manage and execute curation, scheduling, and strategy for WIRED’s newsletters, including the Daily and Monthly offerings, as well as War, Roba da Femmine, Non scaldiamoci, Gadgetland, and Tutta salute

Partner with editorial and audience development teams to meet WIRED Italy’s KPIs, define social and newsletter testing strategies, and conduct deep-dives to identify audience growth opportunities

Support growth initiatives for video and podcasts

Support community growth across various digital channels, and build strategies to funnel readers to events and the print magazine

Collaborate with the Editorial and Social teams for coverage of live events and tentpoles such as the Nobel Prizes, CES, and product launch events

Support promotion and coverage for WIRED-hosted events, including WIRED Health, The Big Interview, and WIRED Next Fest

Develop relationships with audience development managers across other Condé Nast brands to share strategies and best practices

Additional duties as needed or requested by management 

 

Primary Skills & Qualifications

3-5 years of experience in Publishing; Editorial or Audience Development familiarity preferred

Professional fluency in Italian and English, written and spoken

Strong communication skills, both written and verbal

Professional experience creating, optimizing, and adapting content for platforms including websites, newsletters, video, and social media platforms

Professional experience with publishing and analytics tools, such as Dash Social, Listen First, Sailthru, Apple News Publisher, Parse.ly, and Google Analytics

A love for technology, innovation and social transformation, and a desire to share that information in a fun, clever, entertaining way

What happens next?

If you are interested in this opportunity, please apply below, and we will review your application as soon as possible. You can update your resume or upload a cover letter at any time by accessing your candidate profile.

Condé Nast is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, age, familial status and other legally protected characteristics.