**Company description** Publicis Groupe is not just a company you work for; it’s a platform for you to take your talent to the world. If you want to help change the world, ideas alone are not enough. Real impact can only come from having meaningful access to a world of knowledge, people and resources. At Publicis Groupe, you are connected to our global network, intelligence, tools, clients, brands and 80,000 brilliant minds with expertise in data, technology, media, strategy, creativity and business transformation, all literally at your fingertips. Go ahead, the world is waiting. Publicis Groupe is the third largest communications group in the world. Founded in Paris in 1926, we are present in more than 100 countries as leaders in marketing, communication, and digital business transformation. Two of its biggest solution hubs in Singapore - Publicis Communications and Publicis Media & Digital. Publicis Communications, the creative communications hub of the Publicis Groupe, is a collective of the most passionate, purposeful, and progressive creative agencies in Singapore. They are Publicis Worldwide, Leo Burnett, Saatchi & Saatchi, Prodigious, and MSL. Publicis Media & Digital, which is comprised of global media agency brands Starcom, Zenith, Spark Foundry, and Performics, is powered by digital-first, data-driven global practices that together, help our clients navigate the modern media landscape. Our two other solution hubs, Publicis Sapient and Publicis Commerce, empower businesses to embrace digital transformation and equip them with a total commerce experience. **Overview** As an Audience & Technology Manager, you will lead the transformation of our clients' data and technology capabilities, integrating these innovations into Publicis Groupe's broader offerings. This dynamic role encompasses audience strategy, technical implementation, data partnerships, and expansion into group-level solutions. You will design and implement transformative projects, prioritize initiatives, and develop compelling business cases with clients' marketing and IT departments. As a deployment partner, you will oversee projects from start to finish, ensuring smooth execution of audience strategies. By utilizing audience planning tools like GWI and Lotame, you will derive insights to craft effective advertiser strategies and collaborate with strategic partners to bring these strategies to life, enhancing client capabilities holistically. **Key Responsibilities:** 1. **Audience Strategy and Storytelling** Handled the macro picture for clients' audience strategies, making sure the people we reach through their existing resources and partnerships help achieve their media, marketing, and business goals. + Develop and execute comprehensive audience strategies by leveraging planning tools such as GWI, Lotame with other data partners. + Analyse audience data to derive actionable insights and ensure that strategies align with client objectives. + Collaborate closely with clients, tailoring strategies to meet their specific needs and market conditions. + Craft compelling narratives to communicate these strategies to stakeholders effectively. + Identify opportunities to integrate Publicis Groupe solutions, enhancing the effectiveness and outcomes of the overall strategy. 1. **Technical Implementation** Implementing audience strategies means executing these plans across media, creative projects, production, and measurement, transforming ideas into actions. Successfully doing so requires technical knowledge and experience with tasks like tagging assets and using tools such as Data Management Platforms (DMP) and Customer Data Platforms (CDP) to collect and analyze audience data. + Oversee the implementation of audience strategies, ensuring seamless integration across various media channels, creative projects, and production workflows. It involves turning conceptual strategy into actionable plans that effectively reach and engage target audiences. + Provide technical oversight and hands-on support for tasks such as tagging assets and utilising audience data tools. It ensures accurate data tracking and analysis, enabling informed decision-making and campaign optimisation using platforms such as Data Management Platforms (DMP) and Customer Data Platforms (CDP). + Regularly monitor and assess the effectiveness of audience strategies by analysing data collected through various platforms. Use the insights gained to optimise campaigns, improve audience engagement, and adjust strategies more effectively to meet clients' media, marketing, and business impact. 1. **Data Partnership and Growth** Data partnerships are essential for implementing audience strategies, using a mix of 1st, 2nd, and 3rd party data to meet client goals. This involves assessing advertisers' maturity in audience targeting and tailoring strategies to their needs. By forming partnerships that enhance client strategies, additional data sources can be integrated to enrich strategies and improve targeting effectiveness. Collaborating with partners ensures robust audience strategies that maximize impact. + Unlock clients' 1st party data strategies by conducting data audits, designing data acquisition strategies for both PII and non-PII data, and defining media use cases. Collaborate closely with the digital media activation team to define requirements for "data collection by design" in media campaigns, as well as the activation and optimisation of 1st party data + Identify, qualify, and integrate 2nd party data to map user journeys, gaining audience insights, and enhancing data enrichment. + Develop strategies and business cases to implement marketing technologies such as customer data platforms (CDPs), data management platforms (DMPs), data clean rooms (e.g., Google ADH), consent management platforms (CMPs), site personalisation tools, and website analytics systems. + Evaluate data, identity resolution, and marketing platform partners through thorough RFI/RFP processes, proof-of-concepts, and test designs, to enhance capabilities agency and clients capabilities + Scope, propose, implement, and manage identity and audience platform solutions from Publicis Groupe, aligning them with client needs and collaborating with Publicis product teams and strategic partners. **Qualifications** In a role focused on digital transformation through data and technology, key success factors include engagement skills to understand and address unique needs, as well as subject matter expertise in emerging technologies. + 4+ years of data & platform experience with a digital agency/ consultancy, marketing platform service provider, 3rd party data solutions provider, etc. + Ability to transform insights into compelling narratives that drive client growth, leveraging strong analytical and strategic communication skills. + Practical experience in implementing audience strategies through technical strategy, deployment, and management. + Familiarity with platforms such as Google Analytics or Adobe Analytics for site analytics. + Experience with identity management platforms like Lotame and customer data management platforms such as Treasure Data and Tealium. + Skilled in mapping and optimising complex data and marketing technology infrastructures. + Experience in data partnerships and integration + Demonstrated ability to lead complex, multi-faceted projects involving agency services, data management, consulting, and technology implementation. + Known for managing timelines effectively while maintaining a positive "can-do" attitude.