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Purpose: Responsible fordriving secondary sales through product promotion in defined territory by meeting HCPs and para medical staff; Coordinating with commercial / purchase authorities and channel partners for ensuring supply and liquidation of products. Drive awareness and adoption through activations in his/her territory/accounts
Accountabilities :
Planning
•Monthly account wise planning and execution of secondarysales leading to primary sales for their territory/accounts.•Weekly planning for coverage and calls•Monthly/quarterly sales forecast for defined territoryExecution
•Drives adherence to SFE processes : Call average, customer coverage, working days, prescription tracker, secondary salesand product sampling/demonstrations •To track all product and service quality related complaints and coordinate with National/Sales Manager/quality to ensure formal response and closure to complaints report it to PV & Quality•Drive Demand/Prescription generation of the product •Ensure liquidation of products from stockiest and distributors through regular monitoring and coordination with product users •Recommend, evaluate performance and manage relationships with distributors & CFAs (Carry Forward Agents)in the territory •Ensure speedyand adequate availability of products in his/her accounts•Engage existing KOL(Key opinion Leaders) s in driving awareness onfocus product portfolio in his or her accounts•Drive activations/KOL engagement as defined by Marketing teamStrategic Imperative:
•Identify and drive businessdevelopment initiatives in his/hercurrent /new accounts. Understand theun-met needs of the non users.•Training and educating paramedical staff on /reconstitution/usage guidelines of the product •Competition & Market Mapping -- Track and gather market data, no. of indicated surgeries, gather and analyze competitor activitiesKey Collaboration Network / Collaboration:
•Work with marketing to communicate key messages to the field and drive execution of campaigns, achievement of value and volume targets
•Govt. and Corporate account sales targetMission Critical Co-ordinators:•Sales Manager•Marketing•BaxSol and Corp Account Sales TeamParameters for success:
Key Metrics
Financial
1. Achievement of monthly secondary sales target revenue numbers
Non Financial
2. Build customer connect
3. Market Development and Penetration
Key Competencies:
Behavioral
•Drive for results•Persuasive Communication•Data analysis and Problem solving skills•Market Orientation•Planning and PrioritizationFunctional:
•Consultative Selling skills•Product/Therapy/Competitor knowledge•Strategic key account management•Negotiation skillsOrganizational metrics
•Revenue•SFE AdherenceDecision rights
Owns:
•Territory /Account Performance•Account planning•Activation budget•Key Opinion Leader (KOL) Management at account levelInfluences:
• decisions at account level through competition mapping•Key Opinion Leader (KOL) Management at national levelEqual Employment Opportunity
Baxter is an equal opportunity employer. Baxter evaluates qualified applicants without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, protected veteran status, disability/handicap status or any other legally protected characteristic.
Reasonable Accommodations
Baxter is committed to working with and providing reasonable accommodations to individuals with disabilities globally. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application or interview process, please click on the link here and let us know the nature of your request along with your contact information.
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