Mumbai, IND
3 days ago
Associate Vice President - Business Development
**Company description** As part of its ongoing strategy to partner its clients in their journey into the E-commerce space, Publicis Groupe set-up a dedicated E-Commerce Practice in 2017-18 to help our clients strategize and execute their E-commerce plans in an end-to-end manner by leveraging in-house capabilities and building external partnerships. Publicis Groupe has been a pioneer amongst erstwhile advertising holding networks to acquire large technology companies and pivot to a platform model to deliver end to end technology enabled marketing services. The biggest opportunity to deploy these skills is the D2C/Commerce domain. While digital products will build in house teams, omnichannel categories such as Auto, Retail, CPG etc. are seeking cross discipline expertise to manage their commerce mandates. Publicis Commerce works with a range of clients across B2C, B2B and B2B2C businesses, delivering end-to-end Commerce solutions to activate the full potential of commerce & deliver on our clients’ growth needs. It comprises of two major pillars – **a) Foundation & Build** , and **b) Business & Growth** . While Foundation & Build part works with organizations to lay the Commerce foundation and help them start their Commerce journey including setting the right direction, establish the business and operating model, build the fit-for-purpose platform and support with Go-to-market approach. The Business & Growth part helps organizations growing their businesses on various commerce channels including e-Marketplaces and D2C, with services across Paid, earned & owned media, customer experience management, operations, tech enhancements, data analytics etc. Publicis Commerce team partners with clients at every step of the way of their Commerce journey including (however not limited to), D2C Platform, e-marketplaces, Omni-channel, traditional commerce etc. Publicis Groupe’s ‘Power of One’ model empowers Publicis Commerce team to bring together all the commerce capabilities across various parts of the firm and larger ecosystem of alliance partners, and provide integrated solution aligned with overall strategic objectives. It enables the clients to focus on the business outcomes and not on management of various stakeholders. Globally Publicis has made the most significant acquisitions to further enhance the commerce capabilities – Sapient for Tech, Epsilon for Data, and Profitero and CitrusAd as Commerce products. Hence, we have the new age skills required at scale, and we go in with not just a service offering, however a product + service model which is required to succeed at scale. **Overview** Publicis Commerce India is looking to hire a Business Development Specialist to drive the growth and expansion of our Digital Commerce Technology Build / Platform Engineering services which includes propositions such as D2C, B2B Commerce, Omni-Channel, Gen AI and more. You would be responsible for driving revenue growth, expanding market share, nurturing strategic partnerships and client relationships, and positioning our Technology Build services as the solution of choice across relevant sectors. **Responsibilities** + **Client Acquisition:** Identifying, targeting, and acquiring new clients in the Indian market. Proficient in developing customized approaches to meet unique client needs and drive successful outcomes. Lead the client acquisition process from prospecting to contract negotiation, working closely with practice head and cross functional teams including strategy, technology solution engineering, UX/UI, marketing etc. to drive revenue growth. + **Revenue Growth:** Develop and execute sales strategies to achieve revenue targets, driving new business opportunities and maximizing upsell and cross-sell opportunities with existing group clients. + **Strategic Partnerships:** Identify, establish, and manage strategic partnerships with key players in the digital commerce ecosystem including digital commerce platforms/products, payment gateways, technology providers, and other agencies. + **Market Expansion:** Develop and execute strategies to expand our presence in target markets, verticals, and geographies, leveraging market insights and industry trends. + **Client Relationship Management:** Cultivate and maintain a robust network of C-suite executives (CIOs, CTOs, CDOs) across various industries. Skilled in cultivating and maintaining high-level relationships to facilitate business opportunities and partnerships, serving as a trusted advisor and strategic partner to understand their business needs and drive value-added solutions. + **Solution Positioning:** Position our technology platform build services as the solution of choice for digital commerce businesses, articulating value proposition, differentiation, and competitive advantages. + **Market Intelligence:** Stay abreast of market trends, competitor activities, and industry developments to identify opportunities for innovation, differentiation, and competitive advantage. + **Sales Enablement:** Collaborate across teams to develop sales collateral, presentations, and other materials to support business development activities. + **Pipeline Management:** Manage the sales pipeline, forecasts, and reporting, providing regular updates and insights to executive leadership and stakeholders. **Qualifications** + Overall experience of 15-20 years along with a proven track record of at least 10 years in business development or related roles, with a focus on digital commerce, technology platforms, or SaaS solutions. + Deep understanding of the digital commerce landscape, including digital commerce platforms/products, payment systems, digital marketing, and emerging technologies. + Strong network of contacts within the digital commerce ecosystem, including potential clients, partners, and industry influencers. + Excellent sales and negotiation skills, with a demonstrated ability to drive revenue growth and achieve sales targets. + Strategic thinker with the ability to identify market opportunities, develop go-to-market strategies, and execute on business development initiatives. + Strong communication and interpersonal skills, with the ability to build relationships and influence decision-makers at all levels. + Leadership experience with the ability to build and lead high-performing teams in a fast-paced, dynamic environment. + Results-oriented with a track record of driving business outcomes and delivering results.
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