Associate Vice-Chancellor for Marketing and Communications, West Plains
Missouri State University
Posting Details Position Information Position Title Associate Vice-Chancellor for Marketing and Communications, West Plains Work Location West Plains Campus Department West Plains University Communications HR Home Department 040600 WP UNIVERSITY COMMUNICATIONS Pay Grade 46 Proposed Salary $66,046 annually Sponsorship Information Applicants must be currently authorized to work for ANY employer in the United States on a full-time basis. This position is not eligible for work visa sponsorship. Position only available to current, regular, full-time Missouri State University employees? No, Position is available to all applicants. Appointment Type Full Time Regular Exempt/Non-Exempt Exempt General Function The Associate Vice-Chancellor for Marketing and Communications – West Plains is the chief public relations and marketing officer for Missouri State University – West Plains. The Associate Vice-Chancellor for Marketing and Communications is responsible for developing and implementing public relations programs in support of the mission of Missouri State University – West Plains, providing public relations counsel to the Chancellor and other campus officials, and developing and supporting the University’s marketing efforts. The Associate Vice-Chancellor for Marketing and Communications is responsible for the coordination of activities that expand and enhance the image of the campus. Those activities include the following areas: community relations, internal communications, marketing, news services, web content, electronic media, and publications. Description of Primary Duties ESSENTIAL DUTIES AND RESPONSIBILITIES
STRATEGIC LEADERSHIP
1. Provides leadership and vision for the campus’s strategic and integrated marketing and communications functions that reflect the goals and mission of the University.
2. Ensures that the central administration is aware of the implications of a variety of issues by providing public relations counsel to the Chancellor and other campus officials.
3. Develops and implements action plans to meet the campus’s public relations needs by understanding the campus’s mission and goals and identifying public relations needs associated with the mission and goals.
4. Promotes a positive image of the University by developing and implementing a successful, comprehensive public information program through the media including feature stories, news releases, and public service announcements to promote academic programs, events, faculty/staff appointments, student/alumni success stories, and other newsworthy activities.
5. Partners with Admissions and other University departments to develop, implement, and evaluate marketing campaigns to support the University’s enrollment goals.
6. Communicates the campus’s position and policies on a variety of issues to specific media and to various campus constituencies by serving as the Missouri State University – West Plains contact person with the media; as appropriate, developing position papers and background materials for the Chancellor; and develops and maintains relationships with area media representatives.
7. Represents the Office of University Communications by chairing and serving on various campus committees and promotes the University by representing it on various community committees, organizations, and boards and by reporting its accomplishments to a wide constituency.
TEAM LEADERSHIP
8. Leads and directs marketing, web, and social media content, communications and public relations staff, and coordinates at the strategic and tactical levels with all University departments.
9. Ensures the quality of the University Communications department’s operation by recruiting and hiring qualified applicants, providing training in departmental operations and individual duties, assigning work projects as appropriate, supervising work activities including news releases, publications, website, social media, and digital marketing, and providing evaluation of work performance.
TACTICAL LEADERSHIP
10. Manages and oversees daily operations of university-level social media accounts; including evening, weekend, and holiday monitoring of all university-level accounts.
11. Manages and oversees the planning, execution, and measurement of university digital marketing campaigns to advance university strategic initiatives.
12. Supervises and monitors publications operations, including pre-production aspects of catalogs, brochures, and specialized publications, and serves as the University’s brand manager, with the responsibility of positioning the University in the market, determining target audiences, and maintaining the desired reputation.
13. Ensures accuracy and consistency in all campus publications produced by the office by establishing standards for writing style, copy development and design, and encouraging other departments throughout the campus to comply with the same standards and guidelines.
UNIT MANAGEMENT
14. Ensures fiscally sound operation of the University Communications department by exercising management practices which results in operating within allocated budget.
15. Creates a collegial, team-building work environment, motivating staff and cultivating productive, collaborative relationships with all constituent groups.
OVERALL
16. Remains competent and current through self-directed professional reading, developing professional contacts with colleagues and attendance at professional development conferences/workshops and related activities, and expands the knowledge base and ability of the University Communications department to serve the University through involvement in professional organizations.
17. Contributes to the overall success of the campus by performing all other duties and responsibilities as assigned by the Chancellor. Minimum Acceptable Qualifications Education: A bachelor’s degree in journalism, communications, public relations, marketing, or a relevant field is required. A master’s degree is preferred. An equivalent combination of years of experience and education may be considered for substitution of educational requirements.
Experience: A minimum of five years of experience in public relations practice, preferably with management experience, is required. Experience in the use of current marketing practices, electronic media, and web development is required. Experience in a college setting is preferred.
Skills: Strong verbal, visual, and written communications skills are required. Strong skills in designing a marketing strategy are required. Demonstrated management skills in areas including as goal setting, staff supervision and evaluation, and budgeting are required. Digital literacy is required.
Other: Scope of the job frequently requires some travel, working evenings and/or weekends, and attending events in the evening and/or weekend. Additional Qualifications Link to Job Description https://www.missouristate.edu/Human/JobDescriptions/1240-director-of-university-communications-west-plains.htm Open Date 08/11/2025 Close Date (If Close Date is blank then the posting is considered open until filled) Special Instructions to Applicants First date of consideration is September 1, 2025. Applications will be accepted until the position is filled.
Please attach an unofficial transcript to your application. Please note that documents that contain passwords, digital signatures, and other artifacts such as watermarks may not convert properly. If your document contains any of these items, please print and scan the document, then upload the scanned version to your application.
Official transcripts will be required at the time of hire. Equal Opportunity Statement Non-Discrimination Statement
Missouri State University is a community of people with respect for diversity. The University emphasizes the dignity and equality common to all persons and adheres to a strict non-discrimination policy regarding the treatment of individual faculty, staff, and students. In accord with federal law and applicable Missouri statutes, the University does not discriminate on the basis of race, color, national origin (including ancestry, or any other subcategory of national origin recognized by applicable law), religion, sex (including marital status, family status, pregnancy, sexual orientation, gender identity, gender expression, or any other subcategory of sex recognized by applicable law), age, disability, veteran status, genetic information, or any other basis protected by applicable law in employment or in any program or activity offered or sponsored by the University. Sex discrimination encompasses sexual harassment, which includes sexual violence, and is strictly prohibited by Title IX of the Education Amendments of 1972.
This policy shall not be interpreted in a manner as to violate the legal rights of religious organizations or of military organizations associated with the Armed Forces of the United States of America.
The University maintains a grievance procedure incorporating due process available to any person who believes he or she has been discriminated against. Missouri State University is an Equal Opportunity employer. Inquiries concerning the complaint/grievance procedure related to discrimination on the basis of a protected class, including sexual harassment and sexual assault, or compliance with federal and state laws and guidelines, should be addressed to the Director, Office for Institutional Compliance, Carrington Hall 205, 901 S. National Ave., Springfield, Missouri 65897, Compliance@MissouriState.edu, 417-836-4252. Background Check Statement Employment will require a criminal background check at University expense. Posting Detail Posting Number 20250170FTS Quicklink for Posting https://jobs.missouristate.edu/postings/83047 Supplemental Questions
STRATEGIC LEADERSHIP
1. Provides leadership and vision for the campus’s strategic and integrated marketing and communications functions that reflect the goals and mission of the University.
2. Ensures that the central administration is aware of the implications of a variety of issues by providing public relations counsel to the Chancellor and other campus officials.
3. Develops and implements action plans to meet the campus’s public relations needs by understanding the campus’s mission and goals and identifying public relations needs associated with the mission and goals.
4. Promotes a positive image of the University by developing and implementing a successful, comprehensive public information program through the media including feature stories, news releases, and public service announcements to promote academic programs, events, faculty/staff appointments, student/alumni success stories, and other newsworthy activities.
5. Partners with Admissions and other University departments to develop, implement, and evaluate marketing campaigns to support the University’s enrollment goals.
6. Communicates the campus’s position and policies on a variety of issues to specific media and to various campus constituencies by serving as the Missouri State University – West Plains contact person with the media; as appropriate, developing position papers and background materials for the Chancellor; and develops and maintains relationships with area media representatives.
7. Represents the Office of University Communications by chairing and serving on various campus committees and promotes the University by representing it on various community committees, organizations, and boards and by reporting its accomplishments to a wide constituency.
TEAM LEADERSHIP
8. Leads and directs marketing, web, and social media content, communications and public relations staff, and coordinates at the strategic and tactical levels with all University departments.
9. Ensures the quality of the University Communications department’s operation by recruiting and hiring qualified applicants, providing training in departmental operations and individual duties, assigning work projects as appropriate, supervising work activities including news releases, publications, website, social media, and digital marketing, and providing evaluation of work performance.
TACTICAL LEADERSHIP
10. Manages and oversees daily operations of university-level social media accounts; including evening, weekend, and holiday monitoring of all university-level accounts.
11. Manages and oversees the planning, execution, and measurement of university digital marketing campaigns to advance university strategic initiatives.
12. Supervises and monitors publications operations, including pre-production aspects of catalogs, brochures, and specialized publications, and serves as the University’s brand manager, with the responsibility of positioning the University in the market, determining target audiences, and maintaining the desired reputation.
13. Ensures accuracy and consistency in all campus publications produced by the office by establishing standards for writing style, copy development and design, and encouraging other departments throughout the campus to comply with the same standards and guidelines.
UNIT MANAGEMENT
14. Ensures fiscally sound operation of the University Communications department by exercising management practices which results in operating within allocated budget.
15. Creates a collegial, team-building work environment, motivating staff and cultivating productive, collaborative relationships with all constituent groups.
OVERALL
16. Remains competent and current through self-directed professional reading, developing professional contacts with colleagues and attendance at professional development conferences/workshops and related activities, and expands the knowledge base and ability of the University Communications department to serve the University through involvement in professional organizations.
17. Contributes to the overall success of the campus by performing all other duties and responsibilities as assigned by the Chancellor. Minimum Acceptable Qualifications Education: A bachelor’s degree in journalism, communications, public relations, marketing, or a relevant field is required. A master’s degree is preferred. An equivalent combination of years of experience and education may be considered for substitution of educational requirements.
Experience: A minimum of five years of experience in public relations practice, preferably with management experience, is required. Experience in the use of current marketing practices, electronic media, and web development is required. Experience in a college setting is preferred.
Skills: Strong verbal, visual, and written communications skills are required. Strong skills in designing a marketing strategy are required. Demonstrated management skills in areas including as goal setting, staff supervision and evaluation, and budgeting are required. Digital literacy is required.
Other: Scope of the job frequently requires some travel, working evenings and/or weekends, and attending events in the evening and/or weekend. Additional Qualifications Link to Job Description https://www.missouristate.edu/Human/JobDescriptions/1240-director-of-university-communications-west-plains.htm Open Date 08/11/2025 Close Date (If Close Date is blank then the posting is considered open until filled) Special Instructions to Applicants First date of consideration is September 1, 2025. Applications will be accepted until the position is filled.
Please attach an unofficial transcript to your application. Please note that documents that contain passwords, digital signatures, and other artifacts such as watermarks may not convert properly. If your document contains any of these items, please print and scan the document, then upload the scanned version to your application.
Official transcripts will be required at the time of hire. Equal Opportunity Statement Non-Discrimination Statement
Missouri State University is a community of people with respect for diversity. The University emphasizes the dignity and equality common to all persons and adheres to a strict non-discrimination policy regarding the treatment of individual faculty, staff, and students. In accord with federal law and applicable Missouri statutes, the University does not discriminate on the basis of race, color, national origin (including ancestry, or any other subcategory of national origin recognized by applicable law), religion, sex (including marital status, family status, pregnancy, sexual orientation, gender identity, gender expression, or any other subcategory of sex recognized by applicable law), age, disability, veteran status, genetic information, or any other basis protected by applicable law in employment or in any program or activity offered or sponsored by the University. Sex discrimination encompasses sexual harassment, which includes sexual violence, and is strictly prohibited by Title IX of the Education Amendments of 1972.
This policy shall not be interpreted in a manner as to violate the legal rights of religious organizations or of military organizations associated with the Armed Forces of the United States of America.
The University maintains a grievance procedure incorporating due process available to any person who believes he or she has been discriminated against. Missouri State University is an Equal Opportunity employer. Inquiries concerning the complaint/grievance procedure related to discrimination on the basis of a protected class, including sexual harassment and sexual assault, or compliance with federal and state laws and guidelines, should be addressed to the Director, Office for Institutional Compliance, Carrington Hall 205, 901 S. National Ave., Springfield, Missouri 65897, Compliance@MissouriState.edu, 417-836-4252. Background Check Statement Employment will require a criminal background check at University expense. Posting Detail Posting Number 20250170FTS Quicklink for Posting https://jobs.missouristate.edu/postings/83047 Supplemental Questions
Required fields are indicated with an asterisk (*).
* Please specify the recruitment source where you located this posting. If you selected Employee Referral above, please list the name of the current MSU employee who referred you.(Open Ended Question)
* Are you a current full-time regular Missouri State University employee? Yes, I am a current full-time faculty/staff University employee. No, I am not currently employed by the University. No, I am a current per course faculty member. No, I am a current part-time staff University employee. No, I am a current University graduate assistant or teaching assistant. No, I am a current student University employee. * How did you hear about this vacancy? Indeed Linkedin Missouri State University Website Google Employee Referral Job Alerts HigherEdJobs.com Personal Contacts / Networking Job Board (CareerBuilder.com, Monster, etc.) Other Applicant Documents Required Documents Resume Cover Letter Unofficial Transcripts - 1 Optional Documents Letter of Recommendation-1 (Non-confidential) Letter of Recommendation-2 (Non-confidential) Letter of Recommendation-3 (Non-confidential) Other Documents -1 Unofficial Transcripts -2 Unofficial Transcripts -3
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