The Trailhead program is the start of your epic journey at Critical Mass. During your initial 12-weeks, you will embark on a custom-built learning journey to understand what we do, who we are, and how we make award-winning work with our clients. Our goal is to integrate you into the amazing work we do here at Critical Mass, and support you as part of the team to grow your career with us! 

Our Fall 2025 Trailhead Cohort commences October 6, 2025 

The Associate Strategist role will be an integral part of the Strategy team and will be responsible for delivering and supporting all service areas within the department and across multiple projects. The Associate Strategist has a keen ability to find and communicate consumer insights, inspiring powerful creative ideas. They obsess about finding the human truth in the why as much as the data. This position provides a unique opportunity to not only participate in consumer and industry research, but to garner and hone new skills in performance marketing for a company that is looking to change the future of digital marketing. 

You Will: 

Perform research, online competitive and best practice analyses that supports client projects  Help to define, execute, and implement digital marketing initiatives within common digital channels including social, display, programmatic and digital video  Help to translate performance marketing data into strategic recommendations for improving brand campaign concepts, customer voice, RTBs/messages and rationales through a detailed summary report, briefs and POVs  Help to define measurement strategies partnering with our Marketing Science team to support ongoing strategy development and site or program optimization.  Help to run test & learn programs within key campaigns with a focus on driving performance insight and optimization strategies  Communicate research findings to project team members and, potentially, clients  Create, distribute, and present research overviews on customer experience topics or specific client industries 

 

You Have: 

The ability to use, analyze, and translate data - making connections to the big picture  A passion for social, cultural and technology trends  An understanding of digital marketing  Strong written and verbal communication skills  Ability to multi-task in a fast-paced, flexible environment  Experience working on multiple projects simultaneously  Demonstrate attention to detail while maintaining overall understanding of the big picture  A collaborative approach conducive to working in a cross-discipline team environment  Post-secondary education, certification, or experience in a related field preferred 

What We Offer:

Global maternity and parental leave  Competitive benefits packages  Vacation, compassionate leave, wellness days, and flex days  Access to online services for families and new parents   Hybrid work options  Extensive winter holiday office closures  Summer Fridays (off at 3:00 PM local time every Friday)  Diversity and Inclusion Board with 12 affinity groups  Funding towards external Learning and Development   Enterprise-wide employee discounts  

The Talent Team at Critical Mass is focused on ensuring we provide the best training, onboarding, and employee experience possible! Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 3 days a week. The ask stems from our want to: 
 
Strengthen opportunity for continuous learning 
Improve collaboration and team relationships. 
Increase employee engagement 

This hybrid model balances the need for individual flexibility while maintaining the relentless customer focus we provide at CM. We understand that not everyone may feel comfortable with this expectation, so we ask that you please let us know immediately if there are any concerns so we can help navigate accordingly.

The salary  for this role, based in New York is $65,00 and we continually review ranges to address skills, experience and markets.  Base salaries are determined during our interview process, by assessing a number of factors that include, but aren’t limited to, a candidate’s experience and skills relative to the scope and responsibilities of the position