Seeking a highly motivated and strategic Social Media Assoc. Director to join our team and develop comprehensive social media plans for our client. This role requires a blend of social media expertise, analytical prowess, and social content strategy that drives social first integration and measurable results with a primary focus to drive greater effectiveness and efficiency between organic and owned boosting to bridge gaps between social always-on and integrated PA campaigns.
Core Responsibilities:
● Develop and implement data-driven social media strategies aligned with Google's marketing objectives and target audiences, encompassing paid, owned, and earned media approaches.
● Partner with internal and external teams to provide strategic input on the overall OPE direction of Google’s social media presence.
● Develop content amplification guidelines & strategies for owned social presence to help drive short and long term organic brand success.
● Conduct in-depth audience research and competitor analysis to identify social media trends, opportunities, and potential brand advocates.
● Manage and optimize social media campaigns, including paid advertising, organic content boosting, and influencer partnerships, across paid and owned activity for always-on and campaigns.
● Analyze social media performance metrics and reporting to identify areas for improvement, demonstrate ROI, and measure the effectiveness of boosted organic activity.
● Stay up-to-date on the latest social media trends, platforms, algorithms, and influencer marketing landscapes. ● Collaborate with platforms and 1PD to create best practices for owned and paid media strategies on social to inform integrated social activity. ● Work closely with campaign teams to find synergies and efficiencies across editorial and campaign social programs.
Qualifications:
● 3-5 years of experience in developing and executing social media strategies for an agency or brand, with a focus on integrated paid, owned, and earned approaches.
● Proven track record of developing and implementing successful social media campaigns that achieve marketing objectives.
● Strong understanding of social media analytics and reporting tools (e.g., Sprout Social, Hootsuite) and familiarity with paid advertising platforms (e.g., Facebook Ads Manager, Google Ads).
● Experience in influencer identification, engagement, and campaign management is a plus.
● Excellent written and verbal communication skills.
● Ability to work independently and as part of a team in a fast-paced environment.
Core Competencies
Strategy Development:
● Develop and implement comprehensive social media strategies that align with business goals in collaboration with Strategy and Planning.
● Identify target audience segments and tailor strategies to engage these demographics effectively, and platform specific recommendations.
● Develop best practices for planning an integrated POE approach across XFN at Google and partner agencies.
● Provide strategic input to drive better cohesion between local market xPA social activations across POE including conflict management, consumer experience considerations, and PA alignment for key cultural moments.
● Measurement, learning agenda and KPI setting for social media activations partnering with analytics to bridge relationship between owned, boosting and paid
● Provide POV on creator/influencer strategies across PAs both in-campaign and long-term across the marketing calendar.
Trend Monitoring:
● Stay updated on the latest social media trends, tools, and best practices.
● Develop and recommend test and learn plans with new platforms, features, and content formats.
● Incorporate emerging trends into the social media strategy across OPE to keep Google culturally relevant.
Analytics and Reporting:
● Track and analyze social media performance using tools like Brand Watch, Google Trends, on-platform ad manager tools and Sprout Social.
● Prepare regular reports detailing owned social boosting & campaign performance, insights, and recommendations as well its impact to the overall channel.
● Use data to refine and optimize social media strategies continually.