The DK Marketing and PR Department seeks an Associate Marketing Manager, Education and Library to join their dynamic team. This position reports to the Director of Education and Library Marketing, and will collaborate in the planning, execution, and evaluation of materials and campaigns for PreK-12 teachers and administrators, college professors, and librarians of all types, including but not limited to advertising, newsletters, and events. This position also provides the opportunity to interface with the entire DK US PR and Marketing team, as well as sales, marketing, publishing, and operations colleagues across the global DK and Penguin Random House organizations.
Responsibilities include:
Brainstorm, coordinate, and execute marketing campaigns and strategy for frontlist and backlist key titles across DK brands, including: DK Learning, Phonic Books, DK flip, Alpha, DK Red, and DK+, and collaborate with marketing peers in the US and UK as appropriate With the support of the marketing director, conduct and share post-mortem analysis of all measurable campaigns to inform future opportunities, providing project conversion data for marketing activations whenever possible Develop and maintain marketing newsletter programs for specific segments of DK’s educator and librarian subscribers Execute presentations for seasonal school & library virtual preview webinars Collaborate with sales representatives and PRH Education colleagues to create materials that support their efforts Plan and travel occasionally to education- and library-focused conferences Build relationships and communicate with educators and experts to develop new content for DK’s institution-focused websites Maintain awareness of the school and library sectors, as well as competitor initiatives within this space, and suggest new and innovative ways to market Complete administrative tasks as needed
Requirements/Qualifications:
At least 3-4 years of experience in marketing, with experience in the K-12 school market and interest in the library sector preferred Excellent verbal and written communication skills, including an affinity for copy writing and editing/Americanization, and an emphasis on being detail-oriented Self-motivated with a desire to be a team player as well as work independently Highly organized with an ability to communicate effectively, efficiently, and meet deadlines Strong sense of urgency with an ability to juggle multiple projects in a fast-paced environment and ability to think on your feet and address unexpected challenges Creative individual who enjoys thinking outside of the box Located in the tri-state area with the ability to come into the office twice a week
Please note: Travel to select trade shows within the US a few times a year is required.
This NYC-based role is a hybrid position with in-office responsibilities of a minimum of two days a week in the office and includes in-person meetings with authors and agents, and collaborating/strategizing with internal and external stakeholders. We will consider candidates who can work from a commutable distance to our offices at 1745 Broadway, which includes the tri-state area (NJ, CT, & PA).
The salary for this position is $66,500.00. All positions are currently eligible for annual profit award or bonus, subject to company results.
Please apply by July 11th, 2025 and include your resume for consideration. Before applying for any role at Penguin Random House, we recommend you review our applicant resources page and our FAQs page.
Penguin Random House job postings include a good faith compensation range for each open position. The salary range listed is specific to each particular open position and takes into account various factors including the specifics of the individual role, and candidate's relevant experience and qualifications.
Full-time employees are eligible for our comprehensive benefits program. Our range of benefits include, but are not limited to, Medical/Prescription drug insurance, Dental, Vision, Health Care/Dependent Care Flexible Spending Account, Health Savings Account, Pre-Tax and Roth 401(k), Short and Long-Term Disability Insurance, Life/AD&D Insurance, Commuter Benefits, Student Loan Repayment Program, Educational Assistance & generous paid time off.
Penguin Random House is the leading adult and children's publishing house in North America, the United Kingdom and many other regions around the world. In publishing the best books in every genre and subject for all ages, we are committed to quality, excellence in execution, and innovation throughout the entire publishing process: editorial, design, marketing, publicity, sales, production, and distribution. Our vibrant and diverse international community of nearly 300 publishing brands and imprints include Ballantine Bantam Dell, Berkley, Clarkson Potter, Crown, DK, Doubleday, Dutton, Grosset & Dunlap, Little Golden Books, Knopf, Modern Library, Pantheon, Penguin Books, Penguin Press, Penguin Random House Audio, Penguin Young Readers, Portfolio, Puffin, Putnam, Random House, Random House Children's Books, Riverhead, Ten Speed Press, Viking, and Vintage, among others. More information can be found at http://www.penguinrandomhouse.com/.<http://www.penguinrandomhouse.com/>
Penguin Random House values the array of talents and perspectives that a diverse workforce brings. All qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status.
Company: Penguin Random House LLC
Country: United States of America
State/Region: New York
City: New York, NY
Postal Code: 10019
Job ID: 280972