Major Accountabilities 

Drive demand through 3rd party PG(+400) across brands Manage the entire CRM and Loyalty Business of ANI PH This position will all media and digital KPIs to deliver on both short and long term strategic direction of the businessDrive adoption of digital technologies, and analytics to drive ANI business positively impacting all brands and channels. This position will also be responsible for driving personalized marketing strategies leveraging Youtube, GDM, traditional media and CRM to increase conversion rates and drive higher sales and gain insights for strategic decisions that will drive sales and division margin. 

Knowledge, Experience and Education:

Education:  ​Bachelor's degree​ Years of experience, both overall and any industry-specific experience needed:  +15 years