Ocean Spray is hiring for a(n) Associate Manager, Customer Activation! We’re a team of farmers, thinkers, creators, and doers. Whatever your title, whatever your role — it always comes back to this: we’re a farmer-owned co-op where everyone rolls up their sleeves to get the job done. Three maverick farmers started it all — and we’ve been making our own way ever since. 

Position Location: We're all about flexibility! This will be a hybrid role based out of our corporate headquarters in Lakeville, MA or our Seaport Boston, MA location with Mondays & Fridays remote. 

As an Associate Manager of Customer Activation, you’ll help bring national shopper strategy to life across key regional and mid-tier retailers. You’ll support the development and execution of customer-specific plans that enhance in-store and digital conversion, working closely with sales, brand, and omnichannel partners to deliver against business goals.

This is a fantastic opportunity for someone eager to grow their customer marketing expertise, gain exposure to both Food and Beverage portfolios, and contribute meaningfully to Ocean Spray’s retail success.

A Day in the Life...

Retailer & Program Support

Support customer activation planning for key regional and emerging accounts.Help develop customer-specific programs that align with our Master Brand strategy and unlock incremental growth opportunities.Manage tactical elements for key retailer initiatives, including barcode creation, budget phasing, and promotional calendar development.

Execution & Optimization

Partner with the Manager of Customer Activation to ensure seamless planning and execution across both customer and channel needs.Coordinate sales requests and program approvals during key drive periods and innovation launches.Collect and organize data for Media Mix Modeling (MMM) and retail media tracking to support performance measurement.Collaborate with internal teams and external agencies to ensure smooth execution of omnichannel programs.Analyze and monitor campaign performance to optimize strategies and drive continuous improvement through data-driven insights.

What We Are Looking For:

Required

Bachelor’s degree3+ years of experience in shopper marketing, customer marketing, brand marketing, or related agency/CPG rolesHighly organized and detail-oriented with strong project management skillsExposure to omnichannel tactics and/or digital promotionsStrong communication skills and ability to collaborate across teams

Preferred

Experience supporting regional sales teams or executing retail-specific marketing programsFamiliarity with Media Mix Modeling (MMM) or digital campaign measurementGrowth mindset with a desire to build broader commercial and strategic acumen

Education:

Bachelor's or University Degree (Preferred)

Work Experience:

At least 3 Years of Experience

Benefits:

Complete insurance package on Day-1 that includes a plethora of health and wellness programsHealth, Dental and Vision insuranceHealth savings accountFlexible spending accountLife and accident insuranceEmployee assistance programTelehealth servicesFertility benefitsTransgender benefits1:1 health coaching and more401(k) with up to 6% Company matching; additional potential discretionary match at year-endShort-Term Incentive/Performance bonusesFlexible scheduling optionsVacation pay, up to three weeks of time (pro-rated for your first year of employment)Holiday pay for 12 holidaysCareer development and growth opportunitiesTuition/Education assistance programsAccess to LinkedIn LearningScholarship programs for children of employeesParental leaveBright Horizons Family Solutions – Back-up care, tutoring, etc.Adoption assistanceBereavement leaveUp to $300 fitness reimbursementUp to $300 massage reimbursementEmployee appreciation eventsEmployee discountsCharitable giving

Who We Are:

You might have our iconic cranberry juice in your fridge or have gotten into heated holiday debate about what’s better - canned or fresh cranberry sauce. But did you know that the hardworking people growing the superfruit in our products are 700 family farmers that own our cooperative? They entrust us with what is most precious to them to create new and innovative products that will delight consumers and grow this beloved brand today and into the future.

Team members, farmers, consumers and communities alike--we value what makes us unique and strive to connect our farms to families for a better life by living our values:

Grower Mindset – We embrace our grower-owners innovative spirit and heritage through confidence, learning and focus on the future.Sustainable Results – Guided by purpose, we are focused on delivering results for our grower-owners.Integrity Above All – We are ethical, doing the right thing for our grower-owners, customers, consumers and each otherInclusive Teamwork – We build diverse and inclusive teams that strengthen our cooperative.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.