Job Description:

This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted.  No relocation is offered

Work Locations:  Dallas, TX or Bothell, WA

Role Overview:

The Associate Director of End-to-End Digital Performance is responsible for the successful execution of end-to-end digital plans—from campaign strategy through purchase—ensuring measurable performance and business impact. This role owns the delivery of aligned campaign, offer, and content execution across the entire digital funnel. Reporting to the Director of Go-To-Market Strategy, this individual will partner closely with campaign leads, content owners, and analytics to connect strategy with execution.

Key Responsibilities:

Own campaign and offer strategy execution across the end-to-end digital purchase journey.Align go-to-market tactics across product, offer, and content functions.Partner with campaign managers and content teams to ensure digital funnel alignment.Track and optimize campaign performance across web, mobile, and app.Sequence and prioritize offers to maximize engagement and business outcomes.

Qualifications:

Preferred:

Bachelor’s degree in business, Marketing, or Digital Strategy.7+ years of go-to-market, product marketing, or digital strategy experience.Proven ability to influence and lead across cross-functional teams.Strong analytical and storytelling skills to translate data into go-to-market plans.Experience with telecom, subscription-based services, or SaaS products.Familiarity with GTM tools and digital analytics dashboards.

Desired:

Strategic alignment of GTM tactics with measurable funnel performance improvements.Seamless delivery of high-impact campaigns from strategy to conversion.Increased operational efficiency and customer experience cohesion.

Key Traits:

Strategic and data-driven thinker.Operationally minded executor.Collaborative and clear communicator.

Our Assoc Director-Digital Customer Growth earn between $158,200 - $237,400 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. From health insurance to tuition reimbursement and paid time off to discounts on products and services just to name a few. There is a lot to be excited about around here. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.

Joining our team comes with amazing perks and benefits:

Medical/Dental/Vision coverage401(k) planTuition reimbursement programPaid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)Paid Parental LeavePaid Caregiver LeaveAdditional sick leave beyond what state and local law require may be available but is unprotectedAdoption ReimbursementDisability Benefits (short term and long term)Life and Accidental Death InsuranceSupplemental benefit programs: critical illness/accident hospital indemnity/group legalEmployee Assistance Programs (EAP)Extensive employee wellness programsEmployee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone

A career with us, a global leader in communications and technology, comes with big rewards. As part of our team, you’ll lead transformation surrounded by trailblazing industry leaders like you. You’ll be empowered to go above and beyond – making a difference through company-sponsored initiatives or connecting and networking through one of our many employee groups. And regardless of where you’re at in your career trajectory, you’ll be rewarded by the impact that comes with making a difference in the lives of millions.

With AT&T, you’ll be a part of something greater, do incredible things and be rewarded with a chance to change the world.

AT&T will consider for employment qualified applicants in a manner consistent with the requirements of federal, State, and local laws.

Ready to close the deal on a career with AT&T?

Apply today.

Weekly Hours:

40

Time Type:

Regular

Location:

Dallas, Texas

Salary Range:

$158,200.00 - $237,400.00

It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.

Job ID R-72109 Date posted 07/10/2025