Introduction to role:At AstraZeneca, we prioritize patients and aim to address their unmet needs globally. Here, you'll be part of a dynamic team that embraces entrepreneurial spirit, collaboration, and scientific curiosity to turn the impossible into reality. Are you ready to lead with confidence, act swiftly, and explore the potential of science? Join us in the BioPharmaceuticals Business Unit (BBU), where we develop impactful therapeutic strategies to enhance patient lives. As an Associate Director - LOKELMA in Wilmington, DE, you'll demonstrate our scientific capabilities to make a difference in patients' lives. You'll collaborate with Brand Leadership and global teams to shape and implement brand strategies, focusing on launch promotional planning, positioning, disease education, and marketing campaigns.Accountabilities:Support CV Specialty sales team with brand strategy executionCollaborate with Global Commercial Operations for patient messaging across various channelsManage ad agency performance to align with brand goalsDefine and develop promotional plans consistent with brand strategyPartner with Business Insights and Market Research Team for success metrics and performance analysisShape tactical plans and budgets during annual operational planningDevelop patient-centric programs with corporate affairs and advocacy partnersOversee promotional budget for brand marketing activitiesManage regulatory and legal review processes for promotional assetsFoster a positive work culture through team activitiesEssential Skills/Experience:Bachelor’s Degree required; preferably in Business, Marketing or in the sciences3+ years of marketing experience and 1+ year in pharmaceutical industry OR 3+ years of pharma or Healthcare experienceDemonstrated ability to lead without authorityConsumer marketing experience with paid, owned and earned mediaExperience with audience segmentation, content strategy and CRM workflow developmentExperience with digital, social and mobile marketing channels, technology and analyticsAbility to gauge the feasibility, impact and risks of proposed programsComfort operating in a highly regulated environment and industryStrong communication and interpersonal skillsDesirable Skills/Experience:Field sales, Respiratory or Biologics therapeutic-area experienceExperience launching new products or indicationsMBAWhen we put unexpected teams in the same room, we unleash bold thinking with the power to inspire life-changing medicines. In-person working gives us the platform we need to connect, work at pace and challenge perceptions. That's why we work, on average, a minimum of three days per week from the office. But that doesn't mean we're not flexible. We balance the expectation of being in the office while respecting individual flexibility. Join us in our unique and ambitious world.AstraZeneca offers an environment where innovation thrives. With an expanding BioPharmaceuticals and Oncology pipeline, we share learnings and synergies as we bring products to market together. Here, you can build a diverse career with opportunities to switch lanes easily. Our commitment to improving patient outcomes drives us forward, making a significant impact at every step of the patient journey. Join us in shaping the future of medicine.Ready to make a difference? Apply now and be part of our journey!

Date Posted

12-Aug-2025

Closing Date

28-Aug-2025

Our mission is to build an inclusive environment where equal employment opportunities are available to all applicants and employees. In furtherance of that mission, we welcome and consider applications from all qualified candidates, regardless of their protected characteristics. If you have a disability or special need that requires accommodation, please complete the corresponding section in the application form.