Associate Director, Sub-Regional Marketing Business Partner – France
France – Remote
The Role
As the Associate Director, Sub-Regional Marketing Business Partner here at Illumina in France, you will be a key member of the Regional Field Marketing organization and the sub-regional General Manager's extended leadership team.
You will be responsible for developing, managing, and implementing strategic marketing plans aligned with sub-regional business plans. This includes marketing strategies and go-to-market tactics for Illumina’s on-market product portfolio and new product introductions to reach target customer segments.
Your role will require a strong understanding of healthcare, commercial, and research customer types, as well as branding, content creation and deployment, digital marketing, and the unique needs of marketing in France.
Illumina's employee benefits are industry-leading and include flexible time off, private medical insurance, compassion and care time off, leisure travel insurance, pension, employee stock purchasing program, volunteer time off, and much more!
Why You
You will have a bachelor’s degree in biology, biochemistry, or a related subject area, with an M.BA being preferred.
Your experience in a marketing role, responsible for product or portfolio marketing, go-to-market strategy, and execution, will be essential. A deep understanding of multiomics would be an advantage.
Proficiency in the 4Ps and marketing mix, media outreach, content strategy/marketing, VOC/VOS, segmentation, multi-channel lead generation, value proposition, demand/lead generation strategies, and marketing program development and execution will be crucial.
You will have the ability to prioritize and influence without authority in a large organization within a highly matrixed environment. Your collaborative approach to developing and sharing strategy, tactics, and analytics, along with your creativity, problem-solving ability, strong analytical and execution skills, will make you a perfect fit for this role.
You will be highly organized, intellectually curious, and comfortable in a hands-on role, analyzing what’s working and what’s not. Strategic focus and the ability to lead teams without authority will be key to your success. Travel is required (~25%).
Key Responsibilities
Formulate Marketing Plans
Develop go-to-market strategies and drive execution with clear milestones and action plans.Ensure marketing plans are relevant to the specific market and customers while aligning with Illumina’s strategies, product positioning, and branding.Develop Marketing Tactics Flight Plan
Collaborate with Regional Field Marketing Programs, Events, Tradeshows, and Digital shared resource teams.Balance OpEx for plans with revenue commitments across Sub-region and Region together with the Head of Regional Field Marketing.Assess Customer Pipeline Marketing KPIs
Align with regional business plan targets and reverse waterfall KPIs for pipeline health and coverage.Build target customer engagement plans in sub-region for current and new customers together with GM, Sales, Sales Specialists, Strategic Growth, and Global teams.Performance Tracking & Reporting
Work with campaign managers and ComOps partners to analyze and report on the performance of marketing campaigns and activities.Track leads generated from marketing activities and evaluate the performance of omni-channel marketing programs.Collaborate in a Matrixed Organization
Serve as the sub-regional marketing point of contact across numerous functions, including Global Product and Customer Segment Marketing.Engage with product marketing, TAMs, and market analysts to conduct in-depth market research and analysis.Budget Management
Develop and manage the customer segment marketing budget, ensuring efficient allocation of resources and maximizing ROI.#LI-REMOTE
INDEUR
We are a company deeply rooted in belonging, promoting an inclusive environment where employees feel valued and empowered to contribute to our mission. Built on a strong foundation, Illumina has always prioritized openness, collaboration, and seeking alternative perspectives to propel innovation in genomics. We are proud to confirm a zero-net gap in pay, regardless of gender, ethnicity, or race. We also have several Employee Resource Groups (ERG) that deliver career development experiences, increase cultural awareness, and offer opportunities to engage in social responsibility. We are proud to be an equal opportunity employer committed to providing employment opportunity regardless of sex, race, creed, color, gender, religion, marital status, domestic partner status, age, national origin or ancestry, physical or mental disability, medical condition, sexual orientation, pregnancy, military or veteran status, citizenship status, and genetic information. Illumina conducts background checks on applicants for whom a conditional offer of employment has been made. Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable local, state, and federal laws. Background check results may potentially result in the withdrawal of a conditional offer of employment. The background check process and any decisions made as a result shall be made in accordance with all applicable local, state, and federal laws. Illumina prohibits the use of generative artificial intelligence (AI) in the application and interview process. If you require accommodation to complete the application or interview process, please contact accommodations@illumina.com. To learn more, visit: https://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf. The position will be posted until a final candidate is selected or the requisition has a sufficient number of qualified applicants. This role is not eligible for visa sponsorship.