**Company description** Hi there! We’re Razorfish. We’ve been leading the marketing industry with our digital expertise since the start of the internet. But in 2020, we did a full reboot. What’s different? It all starts with people. Weird, wonderful, complex people - with diverse backgrounds in strategy, creative and technology. But no matter how different we are, we all have one thing in common. We believe our differences are our strength. So we push for inclusion, challenge convention and bring in new perspectives, to inspire new ideas. Because when we connect by understanding what makes people different, we can create unforgettable experiences that enrich lives. Join us at razorfish.com. **Overview** As an Associate Director, Social Content & Engagement Strategy at Razorfish, you will be joining our 80+ person social discipline within our fast-growing Consumer & Content Experience practice. The Associate Director, Social Content & Engagement Strategy is a seasoned strategist and acts as the lead resource to develop and execute social and content marketing programs. This role is for someone who gets fashion and beauty. You have a pulse on what’s trending and you know how to translate that cultural momentum into content that’s bold, relevant, and brand-right. Whether it’s quiet luxury, cottagecore, or a “how to style your look under $100,” you don’t just spot trends, you shape them. You’ll collaborate with the teams to concept and create social-first content for a major retail brand, helping them show up with style, voice, and credibility across TikTok, Instagram, YouTube, and beyond. **Responsibilities** + Develop and execute social media content marketing strategies including conducting social media competitive and social listening audits and the creation of social content, channel, operational and measurement strategies. + Oversee and manage complex social media/digital projects from developing and pitching concepts to clients to implementing, executing and reporting on their successes and/or optimizations + Manage ongoing optimization of the social strategy, playbook, community management, content creation, social promotions/contests, partnerships, and UGC to improve delivery and enhance results + Work with creative, UX, and technology teams to create innovative social content and campaigns that are rooted in audience insights and platform capabilities across TikTok, Instagram, X, YouTube, LinkedIn, Snapchat, Pinterest, etc. + Serve as a thought-leader and subject matter expert on social media platform innovations, content best practices, and updates to ad products, APIs and policies. + Manage and execute paid social media campaigns including determining targeting and optimization strategies and managing ad campaign budgets. + Revise existing strategic documentation, identify gaps, and offer a perspective that contributes to the development of agency thought leadership. + Support delivery management and client engagement in drafting proposals, budgets and timelines for client projects. + Provide regular and consistent engagement with clients around all aspects of social programming including (and not limited to) social media channel management, content creation, partnerships, promotions, influencer outreach initiatives, events, etc. + Serve as key day-to-day client counselor on social media strategy with the client and troubleshoot issues as they arise. + Supervise and train junior level resources including social media strategists and coordinators. **Qualifications** + 7+ years of social media and digital experience at a public relations/communications, interactive, advertising, or marketing agency. + Experience developing, pitching and executing social media campaigns or content series on behalf of clients. + Proven ability to create high level social strategies, and lead tactical execution that delivers against strategic thinking, particularly through a content marketing strategy mindset that looks beyond the day-to-day social media posts, with the ability to marry social media strategy with a brand’s attitude, tone & voice in ways that build valuable and long-lasting relationships with the brand’s target consumers. + Experience concepting, delivering and executing social media programs for leading consumer brands including social media, content marketing, and paid social media. + Strong knowledge of social media vendors ranging from listening and audience research tools to social media CRM platforms and promotional tools. + Ability to think, plan and execute resourcefully, across multiple tasks, with minimal supervision. + Strong expertise with social media measurement tools and platforms; timely knowledge of trends and hot topics. + Superior written and verbal communication skills and ability to counsel clients' on online marketing issues and content strategies. + Previous experience developing, managing and implementing influencer programs; experience with promotions, sweepstakes/contests and partnerships a plus. + ·Excellent interpersonal and presentation skills. **Additional information** The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include: + Paid Family Care for parents and caregivers for 12 weeks or more + Monetary assistance and support for Adoption, Surrogacy and Fertility + Monetary assistance and support for pet adoption + Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance + Tuition Assistance + Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more + Matching Gifts programs + Flexible working arrangements + ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility) + Business Resource Groups that support multiple affinities and alliances The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents. Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances. If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines. Compensation Range: $110,700 - $165,485. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.