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Associate Director, Regional Marketing - Oncology Portfolio - Eastern USA
Associate Director, Regional Marketing - Oncology Portfolio – Eastern USA
PURPOSE
As a key member of the field-based customer engagement squad, you will engage with and cultivate relationships with Oncology Thought Leaders (TLs) to generate insights that inform strategic decision-making. In support of Bayer Oncology Portfolio’s targeted / precision therapies - you will execute regional meetings and deliver programs to Healthcare Professionals (HCPs) specialized in Non-Small Cell Lung Cancer (NSCLC). Your efforts will support both immediate squad objectives and long-term brand success. The position covers the Eastern half of the United States, requiring travel up to 50% within the territory. Candidates must reside within the territory, preferably in one of these metropolitan areas; Atlanta, GA., Charlotte, NC, Mid to North Atlantic region or Pittsburgh, PA.
KEY RESPONSIBILITIES
You will champion the brand communication strategy across five primary areas:
Strategic Thought Leader (TL) EngagementBuild and maintain relationships with TLs in NSCLC, particularly those at the leading edge of treatment patients with key / rare driver mutations. Engage target customers through various channels (1:1 meetings, conferences, consultancy, speaker bureau, material co-creation) to foster positive product perception and strong relationships;Collaborate with the local team to identify and recommend emerging TLs, ensuring focus on those significantly influencing peer networks, institutional decisions, and scientific advancements;Develop deep clinical expertise to effectively challenge and advance TL thinking, utilizing knowledge of data, brand strategy, messaging therapy and competitive landscape;Work with the Area General Manager (AGM) to track TL sentiment and develop strategies to motivate TLs to champion Bayer Oncology targeted/precision therapies;Congress and Regional Convention LeadershipPlan and execute Bayer’s presence at regional NSCLC conferences, ensuring effective internal alignment and training of local staff;Support national conference planning, collaborating with the brand team to enhance content and exhibit design;Lead TL meetings and support executive encounters at congresses and industry events;Attend educational sessions to enhance clinical expertise and share insights with sales and brand teams;Speaker Bureau EngagementOversee peer-to-peer (P2P) marketing initiatives, including national broadcasts and third-party speaker programs;Support field teams with TL recommendations for local speaker programs;Manage speaker bureau maintenance, including training and utilization tracking;Gather insights during program execution to refine and enhance speaker programs;Localization of Marketing Initiatives and Digital ProgramsDrive local and national marketing projects that align with brand strategy, participating in platform teams to improve processes;Tailor brand materials and digital solutions to meet local needs;Insight Generation and Field PartnershipConsolidate and share customer insights with sales consultants, key account executives, and other internal partners to support brand strategy;Lead advisory boards in collaboration with the Brand Lead and stakeholders, ensuring effective execution and sharing of insights;Collaborate with local teams to optimize engagement opportunities, including sponsorships and events;Share knowledge on systems and processes to strengthen TL relationships across customer types.
TRAVEL REQUIREMENTS
Up to 50% travel for customer engagements, medical conferences, patient advocacy events, and internal meetings.
WHO YOU ARE
Bayer seeks candidates with the following qualifications:
Required Qualifications
Bachelor’s degree;Valid driver’s license with a clean driving record;5-7 years of experience in the pharma/biotech industry, including at least 2 years in customer-facing roles;2 years of experience in Oncology, preferably on targeted / precision therapies;Proven track record in strategic business development and project management;Strong relationship-building skills with key customers and stakeholders;Ability to manage multiple initiatives in a fast-paced environment with attention to detail;Proactive, results-oriented self-starter;Excellent cross-functional collaboration skills;Strong communication and organizational skills.Preferred Qualifications
Bachelor’s degree in a life-science field;Experience in Non-Small Cell Lung Cancer (NSCLC) is preferred;Prior marketing or leadership experience in sales training, sales management, or market access is strongly preferred;Established relationships with academic institutions and key accounts are a strong advantage.
COMPENSATION
Employees can expect a salary range of $150,930.00 to $226,396.00. Additional compensation may include bonuses or commissions, as applicable. Benefits include healthcare, vision, dental, retirement plans, paid time off, and sick leave
This salary range is an estimate and may vary based on location, market data, skills, experience, and other relevant factors
APPLICATION DEADLINE
This posting will remain open for applications until at least 10-6-2025
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YOUR APPLICATIONBayer offers a wide variety of competitive compensation and benefits programs. If you meet the requirements of this unique opportunity, and want to impact our mission Science for a better life, we encourage you to apply now. Be part of something bigger. Be you. Be Bayer.
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Bayer is an Equal Opportunity Employer/Disabled/Veterans
Bayer is committed to providing access and reasonable accommodations in its application process for individuals with disabilities and encourages applicants with disabilities to request any needed accommodation(s) using the contact information below.