Working with Us
Challenging. Meaningful. Life-changing. Those aren’t words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department. From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients, and the careers of those who do it. You’ll get the chance to grow and thrive through opportunities uncommon in scale and scope, alongside high-achieving teams. Take your career farther than you thought possible.
Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives. Read more: careers.bms.com/working-with-us.
Position Summary:
The Associate Director, Field Content Capabilities is responsible for leading, managing & optimizing the content strategy, execution and operations for the field channel globally across all content formats. This role is crucial in ensuring that content is relevant, engaging, and effectively delivered to support sales objectives and drive engagement within that particular channel. The job responsibilities will entail leading channel & content format standards/guidelines (in line with compliance needs), governance, op models, change management, execution, operations & performance management to continuously amplify customer engagement & experience. The said individual in role will need to work closely with a cross-matrix, global team of business stakeholders, BI&T partners and external vendors to ensure the content strategy is pulled through using authoring, testing & deployment tools/platforms that meet the needs of our customers and enable impactful experiences across content formats of the field channels.
The role will also be responsible for shaping the strategic roadmap for the digital solutions (i.e. platforms/tools) that would be leveraged to deliver engaging content experiences (across formats like but not limited to IVA, FTE, Video, 2-way Messaging etc.) for the field channel. The individual would need to have strong hands-on experience to manage breadth & depth of the digital platforms leading / prioritizing Book of Work, Co-manage the backlog and ensure overall execution of roadmap to meet business goals & objectives.
Key Responsibilities:
Strategy Development and Execution:
Define, develop and execute comprehensive content strategies for the field channel to achieve business goals & objectives.
Identify and prioritize key initiatives and projects that will amplify customer engagement & experience.
Develop comprehensive business case(s) in line with the above to support business outcomes of new/enhanced field content capabilities.
Collaborate with cross-functional teams to understand/translate the business requirements into technical specifications to be able to execute (incl. design, development, testing, deployment & continuous measurement) and deliver for the end customer.
Lead the design, development, testing and deployment of new features and enhancements for the platforms.
Customer-Centric Approach:
Deep understanding of customer needs and behaviors to create personalized and engaging digital experiences & commitment to enhancing customer satisfaction and loyalty.
Channel Management:
Be the single point of contact for all field content capabilities including new & ongoing program/project execution as well as ongoing operations for any service requests, issues or incidents.
Lead the overall channel & platform/tools strategy incl. solution architecture and long-term (12-36 month) roadmap
Oversee the management and optimization of content delivered for the field channel, across all content formats like but not limited to IVA, FTE, 2-Way Messaging (Whatsapp, LINE, WeChat) etc.
Ensure consistent and cohesive messaging across all touchpoints.
Content Management:
Plan, create, and manage digital content to drive traffic, engagement, and conversions.
Collaborate with content creators to develop high-quality, relevant, and engaging content.
Ensure all deployments follow release management processes/schedule.
Performance Monitoring and Reporting:
Proficiency in using data and analytics to monitor/measure performance of field content
identify opportunities, and make informed decisions.
Ability to interpret complex data, generate regular reports on key metrics, present actionable insights and recommendations for improvement.
Stakeholder Collaboration:
Work closely with internal teams (e.g., marketing, sales, IT) and external partners (e.g., agencies, vendors) to ensure alignment and successful execution of field content initiatives.
Communicate effectively with stakeholders to keep them informed of progress and results.
Collaborate and partner with local, regional and global colleagues to drive the adoption and enablement of new capabilities by effective business process design, change management, documentation & end user training.
Provide ongoing guidance and support to the platform users by helping troubleshoot issues/challenges.
Leadership and Team Management:
Strong leadership skills to guide and motivate internal & cross-functional teams.
Excellent communication and interpersonal skills to collaborate with stakeholders at all levels.
Budget Management:
Manage the overall budget, ensuring efficient use of platform/tools & appropriate allocation of resources to maximize ROI.
Execute & manage IT vendor contract(s) and Service Order(s) as needed
Track and report on budget performance, making adjustments as needed.
Innovation and Continuous Improvement:
Stay up-to-date with the latest digital trends, technologies, and best practices.
Embed AI into the day to day ways of working.
Continuously seek opportunities to innovate and improve field content performance.
Demonstrate the ability to identify high value differentiating capabilities when making new platform choices.
Identify opportunities for continuous improvement such as increasing productivity or cost savings throughout the delivery process
Compliance and Risk Management:
Ensure all platform/tool features meet standards (security, privacy and compliance) and manage “health” and technical quality of the same.
Ensure all content-related activities on these platforms & tools comply with relevant regulations, industry standards, and company policies.
Identify and mitigate potential risks associated with field channel content.
Qualifications & Experience
Bachelor's degree in Computer Science, Information Technology, Engineering or related field
10+ years of experience in IT project management, product management or platform ownership
5+ years of experience in content strategy, governance, publishing and authoring platforms, preferably in the pharmaceutical industry
Experience with Veeva Vault, Veeva CRM, IVA/FTE Content Authoring (Viseven eWizard / Anthill / ShamanGo etc.) & 2-Way Messaging (Whatsapp, Line, WeChat etc.) tools
Strong leadership, communication, collaboration and problem-solving skills
Ability to work in a fast-paced and dynamic environment
Prior experience in life sciences, healthcare, or related industry
Demonstrated strength in partnering with internal/external contacts (agencies, marketers, IT vendors)
Demonstrated ability to manage large teams across business and technical areas
Ability to succeed in a matrixed environment and to influence adoption of new thinking
Strong leadership, communication, and interpersonal skills; effective manager of people and strong team-building skills
Strong hands-on experience on cross-platform digital solutions
Possess certifications in digital platform development and implementation or similar areas
Articulates and presents complex information clearly and concisely across all levels
Ability to demonstrate in-depth knowledge and expertise, thereby establishing a strong reputation for themselves and the team
Participates in decision making and brings a variety of strong views and perspective to achieve team objectives
Looks for challenging opportunities and focuses on building strong capabilities
Encourages and coaches others to do the same.
Strong business knowledge with proven leadership abilities and decisions making skills
Strong presentation, verbal & written skills to deliver clear & transparent communications
Think strategically while delivering tactically across local and global teams
Can communicate the “big picture” in terms of overall solution (both functional & technical components) and break it down into smaller manageable work units
Project management experience with the proven ability to prioritize, handle risk, control costs, adhere to timelines and manage project teams
Strong analytical and problem-solving skills
Comfortable managing multiple complex initiatives in fast paced dynamic environment
Comfortable working with limited direction and/or independently
Relationship building skills across functions and geographies
Experienced in information technology and management, project and portfolio assessment, planning, systems development and business case development
Demonstrates strong influencing skills with key partners across the region.
Familiar with documenting current state process flows and/or process mapping tools (Examples: Process mapping in PowerPoints or Visio, etc.)
Strong financial experience with budget management and business case development
Excellent organizational and communications skills, with strategic thinking, and a strong attention to detail
Team player with good leadership capabilities, a diplomatic approach, excellent interpersonal skills, and a positive attitude
Articulates and presents complex information clearly and concisely across all levels
Ability to demonstrate in-depth knowledge and expertise, thereby establishing a strong reputation for themselves and the team
Participates in decision making and brings a variety of strong views and perspective to achieve team objectives
Looks for challenging opportunities and focuses on building strong capabilities
Encourages and coaches others to do the same.
Exceptional leadership qualities and be a motivator of people •
Ability to direct individuals and delegate responsibilities and tasks.
Experience leading teams - directly or as a peer - on the complex product and/or project
Self-motivated, always learning - foster an eagerness to learn, grow, explore, and hone your skills
Process-driven, people-friendly leader
Detail and solutions-oriented mindset
Strong organizational skills coupled with detail-oriented style
The starting compensation for this job is a range from $175,000 - $190,000, plus incentive cash and stock opportunities (based on eligibility).
The starting pay rate takes into account characteristics of the job, such as required skills and where the job is performed.
Final, individual compensation will be decided based on demonstrated experience.
Eligibility for specific benefits listed on our careers site may vary based on the job and location. For more on benefits, please visit: https://careers.bms.com/life-at-bms/.
Benefit offerings are subject to the terms and conditions of the applicable plans then in effect and may include the following: Medical, pharmacy, dental and vision care. Wellbeing support such as the BMS Living Life Better program and employee assistance programs (EAP). Financial well-being resources and a 401(K). Financial protection benefits such as short- and long-term disability, life insurance, supplemental health insurance, business travel protection and survivor support. Work-life programs include paid national holidays and optional holidays, Global Shutdown Days between Christmas and New Year’s holiday, up to 120 hours of paid vacation, up to two (2) paid days to volunteer, sick time off, and summer hours flexibility. Parental, caregiver, bereavement, and military leave. Family care services such as adoption and surrogacy reimbursement, fertility/infertility benefits, support for traveling mothers, and child, elder and pet care resources. Other perks like tuition reimbursement and a recognition program.
If you come across a role that intrigues you but doesn’t perfectly line up with your resume, we encourage you to apply anyway. You could be one step away from work that will transform your life and career.
Uniquely Interesting Work, Life-changing Careers
With a single vision as inspiring as “Transforming patients’ lives through science™ ”, every BMS employee plays an integral role in work that goes far beyond ordinary. Each of us is empowered to apply our individual talents and unique perspectives in a supportive culture, promoting global participation in clinical trials, while our shared values of passion, innovation, urgency, accountability, inclusion and integrity bring out the highest potential of each of our colleagues.
On-site Protocol
BMS has an occupancy structure that determines where an employee is required to conduct their work. This structure includes site-essential, site-by-design, field-based and remote-by-design jobs. The occupancy type that you are assigned is determined by the nature and responsibilities of your role:
Site-essential roles require 100% of shifts onsite at your assigned facility. Site-by-design roles may be eligible for a hybrid work model with at least 50% onsite at your assigned facility. For these roles, onsite presence is considered an essential job function and is critical to collaboration, innovation, productivity, and a positive Company culture. For field-based and remote-by-design roles the ability to physically travel to visit customers, patients or business partners and to attend meetings on behalf of BMS as directed is an essential job function.
BMS is dedicated to ensuring that people with disabilities can excel through a transparent recruitment process, reasonable workplace accommodations/adjustments and ongoing support in their roles. Applicants can request a reasonable workplace accommodation/adjustment prior to accepting a job offer. If you require reasonable accommodations/adjustments in completing this application, or in any part of the recruitment process, direct your inquiries to adastaffingsupport@bms.com. Visit careers.bms.com/eeo-accessibility to access our complete Equal Employment Opportunity statement.
BMS cares about your well-being and the well-being of our staff, customers, patients, and communities. As a result, the Company strongly recommends that all employees be fully vaccinated for Covid-19 and keep up to date with Covid-19 boosters.
BMS will consider for employment qualified applicants with arrest and conviction records, pursuant to applicable laws in your area.
If you live in or expect to work from Los Angeles County if hired for this position, please visit this page for important additional information: https://careers.bms.com/california-residents/
Any data processed in connection with role applications will be treated in accordance with applicable data privacy policies and regulations.