**Company description** Hi there! We’re Razorfish. We’ve been leading the marketing industry with our digital expertise since the start of the internet. But in 2020, we did a full reboot. What’s different? It all starts with people. Weird, wonderful, complex people - with diverse backgrounds in strategy, creative and technology. But no matter how different we are, we all have one thing in common. We believe our differences are our strength. So we push for inclusion, challenge convention and bring in new perspectives, to inspire new ideas. Because when we connect by understanding what makes people different, we can create unforgettable experiences that enrich lives. Join us at razorfish.com. **Overview** The Associate Director, Connections Strategy will lead the lifecycle marketing strategy for a leading insurance provider, driving B2B and B2C growth objectives through an omnichannel media mix, with a significant direct mail program. This role will partner with a variety of cross-functional teams and clients to deliver impactful strategies, campaigns and performance insights. This role requires comfort and expertise with all elements of direct mail and direct marketing, for which the Associate Director will drive the strategy in collaboration with project management, creative, analytics and production partners.  **Responsibilities** + Lead development of strategic and campaign briefs, in collaboration with the Razorfish team (account, creative) and the clients. + Collaborate with the account team on development of tactical briefs across multiple channels. + Collaborate with the account team on development of content for ongoing communication campaigns (i.e. member e-newsletters) + Collaborate with Razorfish team (account, media) on development of campaign summary reports, including leading the development of strategic insights and recommendations based on campaign performance. + Continually track trends and news (health insurance industry trends, competitive activity, digital best practices, general societal trends, etc.), and use these trends to regularly provide thought leadership to the clients, with observations on potential implications for our client, and thought-starters on ways in which they can/should react. + Collaborate with Razorfish and client teams on usability testing research for Digital projects (i.e. development/improvement of web pages, web tools, mobile apps). This includes collaborating on the development of research discussion guides, based on project objectives, moderating usability tests with consumers, and collaborating on research findings and reporting. + Be an active participant in client meetings, particularly annual planning meetings and bi-weekly cross-agency update meetings. Ask questions, provide POVs where appropriate, and demonstrate engagement and knowledge of the client and the category. + Act as a moderator/facilitator for brainstorming sessions with clients, including developing session guides and exercises. **Qualifications** + 7+ years of demonstrated excellence in CRM, direct marketing or customer engagement strategy within consulting or agency environments + Strong experience in, and knowledge of, the health insurance industry + Strong experience in lifecycle marketing and knowledge of CRM principles + Strong experience in non-digital media channels, particularly direct mail, as well as television, radio/audio, etc. + Experience in quantitative and qualitative research tools and techniques, particularly in qualitative (moderating, discussion guide development, etc.) + Familiarity with digital marketing best practices and current state-of-the-art in digital marketing, particularly social media, DDR ads, digital search, website design, and app design. + Excellent verbal and written communication skills + Excellent presentation skills **Additional information** At Publicis Groupe, we offer medical and voluntary benefits to our freelancers and temporary employees. Voluntary benefit options include supplemental medical insurance, transportation, and parking benefits, legal benefits, pet insurance, and auto and home insurance. You must be actively employed for 90 consecutive calendar days in order to be eligible for Publicis medical and voluntary benefits. You will also be eligible to participate in the Publicis 401(k) Plan after you complete 1,000 work hours in a consecutive 12-month period. Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances. If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines. Compensation Range: $62 - 84/hr. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 7/15/25.