**Company description** Zenith is a full-service media agency with capabilities and expertise across all channels and disciplines. Zenith is part of Publicis Media, the #1 media buying network in the Americas and #2 globally. As “The ROI Agency,” Zenith’s expertise lies in driving real, tangible business outcomes, not just media metrics, that will have a measurable effect on our clients’ business. Every investment we make has an ROI mindset—not just for our clients, but for our agency at large. We’re focused on driving the maximum value for our people, our capabilities and our media investments for some of the world’s leading brands. **Responsibilities** The Associate Director of Analytics is responsible for reporting on the performance of programmatic and YouTube media. They will manage an analyst who will assist them in staying on track with day-to-day deliverables. Using data, the Associate Director crafts compelling narratives about our client’s media performance in close collaboration with the internal strategy and investment teams who plan and buy the media. They are tasked with collecting and integrating programmatic and YouTube media performance data—such as impressions, spend, clicks, and video metrics—across platforms (DSPs, Google Ads, and CM360). A strong attention to detail and an emphasis on data governance best practices to ensure data integrity will be imperative parts of the role. The Associate Director should be well-versed in planning, running, and helping to lead iterative testing around incrementality and brand lift. They are solution-oriented in finding new ways to improve the performance of highly sophisticated media channels. Additionally, they engage with clients to share data-driven insights and address any questions. Working with the VP and Director, they contribute to the development of a comprehensive analytics strategy to meet our clients’ programmatic and YouTube media performance measurement needs. As mentors, managers, project managers, and thought leaders, Associate Directors play a critical role. This position reports to the Director of Analytics and is part of the leadership team. **Qualifications** + B.A. or B.S., preferably in Mathematics, Statistics, Sociology, Computer Science, Economics, Marketing/Advertising, or a related field. An MBA or advanced degree is a plus. + 5+ years of work experience in advertising media, analytics, or a related field. + 2+ years in a managerial or supervisory role. + Knowledge of online advertising media channels (such as display, online video, programmatic, and paid social) and the metrics used to measure performance (such as click-through rates, cost-per-impression, and conversions). Preference for prior experience with DV360, TTD, Viant, Yahoo Taboola, Google Ads or similar DSPs and/or Ads Manager platforms. + A strong understanding of the marketing/advertising industry is highly preferred. Prior agency experience is a bonus. + Experience in crafting a measurement approach around complex testing within Programmatic media. + Knowledge of and experience working with relational databases (such as Redshift) and programming languages (such as SQL). + Advanced Excel skills, including the ability to work with macros, advanced formulas, and pivot tables, and experience working with large data sets. + Experience pulling and using data from ad servers (such as Google Campaign Manager) and/or digital advertising publisher platforms (such as The Trade Desk or Meta). + Prior experience with brand lift studies (such as Nielsen, Dynata, and Upwave) preferred. + Ability to communicate complex ideas to both external and internal clients, with comfort in presenting to senior-level clients. + Ability to take a consultative approach in offering guidance on our client’s advertising strategy, including targeting, budget allocation, and optimization. + Experience partnering with activation teams—teams that plan and buy advertising—to provide comprehensive analyses that will inform future media decisions on budgets, media partners, and strategies. + Capacity to respond to ad-hoc requests using all available resources to provide clear and meaningful insights and recommendations. + Knowledgeable and passionate about consumer behavior, media, and technology trends and the future of advertising media. **Additional information** Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines. Compensation Range: $115,000- $120,000. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 9/15/2025. Veterans Encouraged to Apply