Associate Counsel, Marketing Brand Partnerships **Associate Counsel, Marketing Brand Partnerships** **Values & Innovation** At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate. Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do. Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better. If you are a current Under Armour teammate, apply to this position on theInternal Career Site Here. (https://performancemanager8.successfactors.com/sf/careers/jobsearch?bplte\_company=ua&\_s.crb=aNMP8gWoYkBDFn%252bz2BldysgcgQHZpVs6tHzE9smSuXE%253d) **Purpose of Role** Provide legal advice and counsel in connection with marketing and brand partnerships carried out by various internal UA teams, including engagements with sports marketing assets, celebrities and influencers; co-branded product and marketing collaborations; and agencies for content production, activations and events. Support on the foregoing will include structuring, drafting, reviewing, analyzing, negotiating and interpreting contracts and related documentation; strategizing and managing inbound and outbound marketing rights; identifying and addressing intellectual property and other legal issues; and supporting on overall strategy and project execution. **Your Impact** + Advance UA’s overall brand strategy by supporting on transactional and intellectual property legal matters at the direction of UA’s Global Sports Marketing, Creative and Product Category business leads, in close collaboration with the Commercial and Intellectual Property teams within UA Legal. + Provide advice and counsel on commercial projects, focusing on negotiation and drafting of contracts relating to marketing and brand partnerships domestically and internationally, including athlete endorsement agreements; university/club/team/league sponsorship, outfitter, and licensing agreements; licensing agreements for inbound and outbound marketing rights; collaborations with external brands/influencers; agreements with entertainers, celebrities, and musicians for appearances, performances, social media postings and related services; and agreements with agencies and other external service providers for productions, activations and events. + Develop processes and ways of working with UA’s business leads to ensure compliance with applicable contractual commitments, usage of licensed rights and relevant laws and regulations while maximizing business benefits for UA’s partnerships. + Support on strategy formulation for, and risk mitigation of, acquisition of marketing rights to global assets for deployment in accordance with UA’s brand strategy and the vision of UA’s business leads, and assist negotiations for the foregoing. + Assist with creation and deployment of documentation associated with productions, activations and events, including participant terms and conditions, activity waivers, rights of publicity grants, disclaimers, confidentiality/non-disclosure agreements and indemnity/hold harmless agreements. + Collaborate with business teammates from all areas of the company and all regions with a range of seniority, subject matter experts, risk associates, leadership, and outside counsel, as necessary, including Strategic Procurement, Tax, Risk and Accounting/Finance. + Understand and ensure adherence to internal policies and procedures, and client contractual commitments, to continuously ensure that contract structure, drafting, negotiation, and execution comply with such policies and commitments. Identify and escalate issues and provide risk-based recommendations and advice within strategic business conversations. + Provide legal advice and counsel on issues arising from existing contracts, including contract interpretation, compliance with contract terms, termination or renewal. Draft resulting notice letters, amendments and termination letters. Advise and assist with negotiations to resolve contract disputes with third parties. + Support and educate business teammates on issues associated with partnerships, activations, events and productions, including compliance with restrictions of licensed content rights; NCAA, high school, and NIL eligibility rules; and SAG and other union requirements. + Develop and maintain contract templates to ensure workload efficiency, support in development of business and legal processes and implement internal policies to help scale the business and ensure alignment to current business needs, policy demands and legal trends. + Manage outside counsels engaged to assist with discrete legal matters. **Qualifications** + Candidate must have 5+ years of firm and/or in-house experience. + Prior experience providing support on marketing/brand partnerships, advertising/marketing transactions and trademark/copyright transactions required, preferably for a multinational retail brand. + Law degree from a reputable, accredited university required. Candidate must be admitted to practice law and in good standing in a jurisdiction within the U.S. **Critical Skills:** + Strong experience in negotiating and interpreting complex contracts and advising on issues relating to marketing and brand partnerships. + Advanced knowledge of trademark and copyright issues associated with licensed rights, including music licenses. + Superior analytic, writing, editing and oral/written communication skills. + Ability to prioritize, organize and work efficiently in a high-volume, results-oriented environment. + Highly organized with strong problem solving skills and a drive for efficiency. + Ability to work independently, prioritize and manage expectations. **Competencies:** + Good people skills and the ability to interface with business teammates and patiently assist internal clients in their preparation for and negotiation of contract documents. + Strong business acumen, creative problem solver with a track record of providing guidance and risk-appropriate, solutions-oriented advice to legal issues. + Ability to work both independently and collaboratively with a wide range of other disciplines, sometimes across regions, cultures and time zones. + Thrives being part of a team, both leading and serving; demonstrated deep commitment to colleagues; highly effective in a matrix environment. + Confidence without arrogance; driven to continually “up their game” regardless of prior successes. + In good times and bad, lives the UA Way – embraces new challenges, takes ownership for mistakes; delivers tough messages directly; doesn’t “back-channel”. + “Can do” and “does do” attitude; authentically engaged with people and situations. + Passionately embraces the challenge and effort to keep UA unique; committed to go the extra mile to build/protect the brand. **What will you do?** + **GET IT DONE – ACCOUNTABILITY** Takes responsibility and ownership for own tasks, decisions and outcomes. Deliver consistent results and hits deadlines within the scope of the role. + **FIND A BETTER WAY – CREATIVITY & INNOVATION** Demonstrates curiosity by asking questions about current practices and suggesting potential changes. Generates new ideas in team settings. + **WIN TOGETHER – COLLABORATION** Acknowledges own role and how it contributes to the common goals of the team. Builds trusting relationships with teammates and works with others in alignment with team goals. + **THINK GLOBALLY – GLOBAL PERSPECTIVE** Demonstrates understanding of local cultural practices. Displays interest in and appreciation for global perspectives. May apply cultural understanding to support other teammates in global business interactions. + **MAKE THE RIGHT CALL – INTEGRITY AND ETHICS** Acts in alignment with UA values and principles, encouraging other Teammates to do the same. **Workplace Location** + **Location:** This individual must reside within commuting distance from our **Baltimore, MD** office. + **Work Schedule:** This role follows a hybrid work schedule, requiring **3** **days in-office per week** through September 5, 2025. Beginning September 8, 2025, the in-office requirement will increase to 4 days per week. **Relocation** + No relocation provided **Base Compensation** **$169,938.20 - $233,665.03** **USD** Most new hires fall within this range and have the opportunity to earn more over time. Initial placement within the salary range, however, is based on an individual's relevant knowledge, skills and experience for the position. UA is committed to helping our teammates succeed and advance in their careers. Base salary is only one component of our competitive Total Rewards package. **Benefits & Perks** + Paid "UA Give Back" Volunteer Days: Work alongside your team to support initiatives in your local community + Under Armour Merchandise Discounts + Competitive 401(k) plan matching + Maternity and Parental Leave for eligible and FMLA-eligible teammates + Health & fitness benefits, discounts and resources- We offer teammates across the country programs to promote physical activity and overall well-being **Our Commitment to Diversity** At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion or belief, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, family or paternal status and any other characteristic protected by applicable law. Under Armour seeks to recruit, develop and retain the most talented people representing a wide variety of backgrounds and perspectives. Reasonable accommodations are available for applicants with disabilities upon request. Requisition ID: 161339 Location: Baltimore, MD, US, 21230 Business Unit: Corporate Region: North America Employee Class: Full Time Employment Type: Salaried Learn more about our Benefits here