**Job Description :** **Associate Brand Manager – RTD & Beer Portfolio (Diageo Canada)** **About Us** With over 200 brands sold in nearly 180 countries, Diageo is the world’s leading premium drinks company. From Guinness to Don Julio, and from Smirnoff to Captain Morgan, our brands are known, loved, and celebrated globally! At Diageo, we champion innovation, inclusivity, and collaboration. We are passionate about building brands that consumers love, and we believe in unlocking the power of diversity and individuality. Bring your curiosity, creativity, ambition and we’ll give you a career worth celebrating! **About the Role** This is a unique opportunity to help lead the charge on some of Canada’s top ready-to-drink (RTD) and Beer brands namely, Guinness, Smirnoff Ice, Captain Morgan, and Crown Royal, through high-impact marketing, performance tracking, and culturally resonant campaigns. As Assistant Brand Manager, you’ll work closely with the Senior Brand Manager, Brand Manager, Senior Trade Manager, and Regional Trade Marketing Manager across the portfolio to support the development and execution of 360° brand plans. You'll drive campaign delivery, performance analysis, budget management, and cross-functional alignment across multiple channels. This is a high-growth role built for a results-driven marketer who thrives in fast-paced, consumer-obsessed environments and who is ready to blend creative thinking with sharp business acumen. **Core Focus** + Drive brand growth and cultural relevance across Diageo’s Premium RTD portfolio + Balance creative excellence with commercial rigor + Support campaigns, activations, and innovation launches that win with consumers **Key Responsibilities** + Brand Strategy – support annual plan, positioning, messaging + Commercial Strategy – Support in the creation of point-of-sale materials, sell sheets, and manage commercial tool programs. Ensure compliance with Diageo Marketing Code + Insights & Analysis – track trends, competitors, consumer behaviours + Campaign Execution – manage integrated campaigns with agencies + Brand Activations – deliver consumer-connecting events and experiences + Innovation – cross-functional support for the process and execution of innovation and brand change projects + Budget & Return On Investment – manage spend, track performance + Key Performance Indicator Tracking – monitor sales, share, and sentiment + Collaboration – work across agencies, sales, innovation, customer marketing **What’s Needed to Win** + Creative & Curious – push boundaries, test-and-learn, tap culture + Commercially Savvy – data-driven, ROI-minded, performance focused + Execution Hustle – juggle multiple projects, deliver fast + Inclusive Leader – collaborative, team-first, open to diverse perspectives **Candidate Checklist** + 3–5 years brand or marketing experience + Strong analytical and project management skills + Excellent communicator and collaborator + Bilingual (English/French) a plus, not required **Key Attributes** + Embodies Diageo’s purpose: Celebrating Life, Every Day, Everywhere Responsibly. + Curious, resilient, and accountable + Passion for delivering outstanding creative work that moves culture + Seeks to understand and is proud of the work they deliver In short: A hands-on, commercially minded marketer who can drive breakthrough RTD brand building through insights, creativity, and flawless execution. **Worker Type :** Regular **Primary Location:** Downtown Toronto **Additional Locations :** **Job Posting Start Date :** 2025-09-08 **Salary Range:** **Minimum Salary:** $57750 **Maximum Salary:** $96250 **_At Diageo certain roles are eligible for additional rewards, including annual incentive payment and stock awards. US-based employees are eligible for healthcare benefits, retirement benefits , short-term and long-term disability coverage, basic life insurance, wellness benefits and industry leading parental leave, among others._** **_(Benefits/perks_** **_listed may vary depending on the nature of your employment with Diageo and the country where you work.) The salary range displayed is the salary range for the role’s primary location._** With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we’re building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world. Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you’ll collaborate with talented people from all corners of the world. Together, you’ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of. With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you’ll be empowered to be you. Just bring your ambition, curiosity and ideas, and we’ll celebrate your work and help you reach your fullest potential. **DRINKiQ** What's your DRINKiQ? Take our quiz to understand how alcohol is made and explore the effects of drinking. You can discover everything you need to know at DRINKiQ (https://www.drinkiq.com/en-gb/)