Associate, Lifecycle Marketing, Liberty Street, New York, NY

Country: United States of America

Your Journey Starts Here:

Santander is a global leader and innovator in the financial services industry. We believe that our employees are our greatest asset. Our focus is on fostering an enriching journey that empowers you to explore diverse career opportunities while nurturing your personal growth. We are committed to creating an environment where continuous learning and development are prioritized, enabling you to thrive both professionally and personally. Here, you will find ample opportunities to connect and collaborate with talented colleagues from around the world, sharing insights and driving innovation together. Join us at Santander, where you are supported by a culture of engagement and a commitment to your success.

An exciting journey awaits, if you are interested in exploring the possibilities We Want to Talk to You!

As the Associate for Lifecycle Marketing, you will:

Use data analytics and customer behavior insights, to identify customer needs at various stages of the lifecycle and develop targeted comms strategies tailored by segmentDesign and create visualizations of customer comms journeys to map out how comms will reach customers with the right messaging at various touchpointsDesign and execute personalized comms plans for each customer segment via various digital channels, including email, SMS, push and in-app messagesDesign onboarding journeys that provide a seamless customer experience ensuring that customers understand the value of their product and encourages early engagementUsing customer analytics to develop retention strategies aimed at reducing churn and deepening customer engagementWorking with the data and analytics teams to measure campaign effectiveness and track KPIs (ie. Acquisition targets, customer lifetime value etc) to identify areas of improvement and make data-driven decisionsCreate a comprehensive test-learn-optimize roadmap for the CRM channelsPartner closely with other channel owners in the CRM team to assess cohesive communication strategy across outbound and inbound channels.Work with agency to create best in class creativeUnderstand the MarTech stack and how to optimize usage of the various tools to create best in class campaigns

What You Bring:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Bachelor's Degree or equivalent work experience: Business, Finance, Marketing, Analytics or equivalent field. - Required.5+ Years Related work experience. - Required.

Skills and Abilities:

Demonstrated thought leadership in the customer marketing and/or retention marketing functions Track record of driving customer engagement and lifetime value with measurable results in financial services, FinTech or related industries An audience first, results-driven mindset Domain expertise and hands-on experience in various customer marketing channels, especially in email, SMS, push notification, mobile in-app modals, etc.  Strong understanding of various CRM tools (e.g. Adobe Campaign Manager, SFMC, Braze, etc.) Strong analytical skills, proficiency in SQL and Tableau or similar analytics tools to analyze campaign results Experiences in statistical testing and hands-on experience leading a/b and/or multivariate test and learn agendas  Strong project management skills  Excellent relationship management skills. Strategic and tactical thinker. Familiarity with consumer finance products is a plus Strong verbal and written communication skills 

What Else You Need To Know:

The base pay range for this position is posted below and represents the annualized salary range. For hourly positions (non-exempt), the annual range is based on a 40-hour work week. The exact compensation may vary based on skills, experience, training, licensure and certifications and location.

Base Pay Range

Minimum:

$75,000.00 USD

Maximum:

$130,000.00 USD

Link to Santander Benefits:

Santander Benefits - 2025 Santander OnGoing/NH eGuide (foleon.com)

Risk Culture:

We embrace a strong risk culture and all of our professionals at all levels are expected to take a proactive and responsible approach toward risk management.

EEO Statement:

At Santander, we value and respect differences in our workforce. We actively encourage everyone to apply. Santander is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, genetics, disability, age, veteran status or any other characteristic protected by law.

Working Conditions:

Frequent minimal physical effort such as sitting, standing and walking is required for this role. Depending on location, occasional moving and lifting light equipment and/or furniture may be required.

Employer Rights:

This job description does not list all of the job duties of the job. You may be asked by your supervisors or managers to perform other duties. You may be evaluated in part based upon your performance of the tasks listed in this job description. The employer has the right to revise this job description at any time. This job description is not a contract for employment and either you or the employer may terminate your employment at any time for any reason.

What To Do Next:

If this sounds like a role you are interested in, then please apply.

We are committed to providing an inclusive and accessible application process for all candidates. If you require any assistance or accommodation due to a disability or any other reason, please contact us at TAOps@santander.us to discuss your needs.