Shanghai, China
3 days ago
Assistant Marketing Manager, Nutrition, Quaker New Platform;市场副经理,营养品,桂格新平台
Overview To lead the development and execution of innovation strategies for the Quaker Meal Platform, delivering holistic, consumer-relevant meal solutions that drive business growth. The role supports medium- to long-term portfolio transformation through a pilot-and-learn approach, validating business opportunities, leading innovation development, and influencing the global Quaker innovation agenda. Responsibilities i. Identify and Validate Innovation Opportunities - Leverage consumer insights and market trends to uncover unmet needs and validate high-potential innovation opportunities in the meal space. ii. Shape a Strategic Innovation Pipeline - Define and prioritize a 3-year innovation roadmap aligned with brand strategy and long-term growth objectives. iii. Lead End-to-End Innovation Execution - Drive development of consumer-centric, brand-aligned product concepts from ideation to commercialization. iv. Enable Scalable Technical Solutions - Partner with R&D to co-develop technically robust, scalable solutions that support long-term brand growth. v. Manage Innovation P&L - Own financial performance of innovation initiatives, ensuring profitability through disciplined cost and value management. vi. Drive Go-to-Market Excellence - Collaborate with cross-functional teams to develop and execute impactful GTM strategies that maximize launch success. vii. Optimize Post-Launch Performance - Monitor KPIs (e.g., sales, consumer feedback, ROI) and implement data-driven optimizations to enhance outcomes. Key Metrics - Innovation Net Revenue Target Achievement (%) - Penetration Growth Rate (%) - Value Share Growth Rate (%) - Net Revenue and NOPBT Growth (%) Qualifications - Bachelor’s degree in Marketing or related field - Proven track record in leveraging consumer insights to develop and launch successful innovations - Experience in local-for-local product development - Background in consumer insights and strategy preferred - Strong cross-functional collaboration skills across global, regional, and local teams - Knowledge of the nutrition category preferred - Proficiency in spoken and written English
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