Certinal, the AI-powered eSignature and Digital Transaction Management (DTM) platform from Zycus, is looking for a Marketing Manager with deep expertise in Performance Marketing and Product Marketing to lead growth across paid and organic channels, and shape product positioning in global markets.This is a high-impact role for a hands-on marketer who can scale qualified traffic and conversions while also crafting compelling product narratives for buyers across Healthcare, BFSI, and Legal.
Key Responsibilities -
Performance Marketing (Primary Focus) Plan, execute, and optimize campaigns across Google Ads, LinkedIn, SEO, retargeting, and ABM. Grow qualified traffic, reduce CAC, and improve funnel conversion metrics. Own web analytics, keyword strategy, landing page optimization, and lead capture flows. Work with cross-functional teams to align content, paid, and SEO efforts for full-funnel performance.Product Marketing Develop positioning, messaging, and competitive differentiation for Certinal’s solutions. Launch verticalized use cases, features, and workflows with aligned content and campaigns. Create and maintain sales enablement tools (e.g., decks, battle cards, one-pagers).GTM & Strategic Initiatives Drive product and market launches across regions, including analyst-facing briefings and assets. Collaborate with Product, Sales, and Customer Success to identify positioning opportunities. Support field marketing activities like webinars, roundtables, and executive briefings.