Ready to build the future with AI? 

At Genpact, we don’t just keep up with technology—we set the pace. AI and digital innovation are redefining industries, and we’re leading the charge. Genpact’s AI Gigafactory, our industry-first accelerator, is an example of how we’re scaling advanced technology solutions to help global enterprises work smarter, grow faster, and transform at scale. From large-scale models to agentic AI, our breakthrough solutions tackle companies’ most complex challenges. 

If you thrive in a fast-moving, innovation-driven environment, love building and deploying cutting-edge AI solutions, and want to push the boundaries of what’s possible, this is your moment. 

Genpact (NYSE: G) is an advanced technology services and solutions company that delivers lasting value for leading enterprises globally. Through our deep business knowledge, operational excellence, and cutting-edge solutions – we help companies across industries get ahead and stay ahead. Powered by curiosity, courage, and innovation, our teams implement data, technology, and AI to create tomorrow, today. Get to know us at genpact.com and on LinkedIn, X, YouTube, and Facebook.

We are inviting applications for the role of AM, Digital Marketing Specialist
In this role, you will be an analytical, creative energetic self-starter to work closely with customer’s Business Partners, Marketing Communication Leaders, Field Marketing and Commercial teams to translate marketing strategies into performance tactics. The role is a blend of analytical, creative technical marketing skills. The role supports the execution of programs through shared services resources including virtual/events, exhibits, collateral/sales tools includes a strong focus around digital communication platforms.

Responsibilities

Email Programs. Build, test and execute retention and acquisition campaigns based off Field Marketing and Marketing Communication Leader briefings. This Includes the creation of written content, data analysis, testing, performance reporting and create learnings for optimisation of future programs.

Marketing Automation Tools. Understanding of automation tools (Marketo preferable) to deliver data driven, timely and relevant engagement points. This includes the assistance in developing innovate new applications of the technology to support the marketing function.

Web. Assist in developing, creating and managing web content and analytics.

Customer Data. Maintain the integrity and effectiveness of database. Identify the best ways to reach, segment and leveraging customer data for more effective campaigns.

Asset Management. Marketing asset management including localisation of global content, collateral within the SFDC libraries and GE compliance approval systems.

Collateral. Assistance with the development and coordination of collateral/sales tools including design, production and distribution.

Vendors. Third party vendor management for print, design and logistics.

Scheduling. Development and maintenance of Program annual calendar.

Qualifications we seek in you
Minimum qualifications

Bachelor’s degree in marketing, Digital Marketing, Design, Communications or related field.

Proven professional experience in digital marketing, marketing communications or related field.

Strong analytical and process skills

Knowledge of Adobe Marketing Cloud an advantage

Working knowledge of CSS, HTML and Salesforce.com

Preferred qualifications

Strong attention to details

Excellent communication and problem solving skills

CSS, HTML and Salesforce.com

Strong MS excel skills, Advanced Excel, VBA and MS Access

Why join Genpact? 

Lead AI-first transformation – Build and scale AI solutions that redefine industries 

Make an impact – Drive change for global enterprises and solve business challenges that matter 

Accelerate your career—Gain hands-on experience, world-class training, mentorship, and AI certifications to advance your skills 

Grow with the best – Learn from top engineers, data scientists, and AI experts in a dynamic, fast-moving workplace 

Committed to ethical AI – Work in an environment where governance, transparency, and security are at the core of everything we build 

Thrive in a values-driven culture – Our courage, curiosity, and incisiveness - built on a foundation of integrity and inclusion - allow your ideas to fuel progress 

Come join the 140,000 coders, tech shapers, and growth makers at Genpact and take your career in the only direction that matters: Up.  

Let’s build tomorrow together. 

Genpact is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. Genpact is committed to creating a dynamic work environment that values respect and integrity, customer focus, and innovation.  
Furthermore, please do note that Genpact does not charge fees to process job applications and applicants are not required to pay to participate in our hiring process in any other way. Examples of such scams include purchasing a 'starter kit,' paying to apply, or purchasing equipment or training.