Mumbai, India
3 days ago
Assistant Manager – Marketing

It's fun to work in a company where people truly BELIEVE in what they're doing!

Job Description: 

Ingram Micro is a leading technology company for the global information technology ecosystem.

With the ability to reach nearly 90% of the global population, we play a vital role in the worldwide IT sales channel, bringing products and services from technology manufacturers and cloud providers to business-to-business technology experts.

Our market reach, diverse solutions and services portfolio, and digital platform Ingram Micro Xvantage™ set us apart

About the Role: 

Ingram Micro India is seeking a digitally driven and content-obsessed Marcom Specialist to lead the execution of integrated marketing campaigns, content strategies, and digital platform initiatives, especially around our transformative platform – Ingram Micro Xvantage. This role is perfect for someone who thrives in a fast-paced B2B tech environment and knows how to blend creativity with analytics to drive engagement, adoption, and business impact. 

Key Responsibilities: 

1. Xvantage Platform Marketing 

Act as the India marketing lead for Xvantage, supporting platform adoption, feature rollouts, and partner onboarding. 

Work closely with global and regional teams to localize Xvantage campaigns and drive measurable outcomes. 

2. Content Marketing 

Develop and own a content calendar aligned with business goals and campaigns. 

Create, curate, and localize engaging B2B content (blogs, social posts, case studies, thought leadership, video briefs) that resonates with IT channel personas (resellers, SIs, ISVs, etc.). 

Collaborate with internal stakeholders and agencies for high-quality content creation and publishing. 

3. Campaign Management 

Plan and execute integrated digital campaigns across digital media to promote vendor offerings and drive demand. 

Work with the Global Digital Team to leverage assets, tools, and best practices. 

Track and optimize campaigns for reach, engagement, and conversion metrics. 

4. Social & Digital Presence 

Manage Ingram Micro India’s social media presence, especially on LinkedIn, building community marketing, driving brand awareness, platform updates, and engagement. 

Ensure consistent tone, messaging, and brand alignment. 

5. Website and SEO 

Oversee content updates on the Ingram Micro India website and Xvantage India page. 

Implement SEO best practices to increase organic visibility and traffic. 

Work with developers or platform teams to improve UX and content discoverability. 

6. Vendor Co-Marketing & Platform Enablement 

Collaborate with the Global Digital team to contribute to the Vendor GTM Hub – enabling technology vendors with reusable digital assets. 

Support MDF-based marketing campaigns by creating campaign briefs, content, and digital deliverables. 

What We're Looking For: 

5+ years of experience in digital marketing, content marketing, or MarCom roles (B2B tech preferred). 

Solid understanding of the IT channel ecosystem in India. 

Hands-on experience in running paid and organic campaigns on LinkedIn, Google, Meta. 

Proficient in CMS tools (WordPress or equivalent), basic HTML/CSS, and web optimization practices. 

Familiarity with marketing automation platforms (Salesforce Marketing Cloud or similar).

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