**Position Overview** The Assistant Manager, Global CRM plays a critical role in supporting the strategic and tactical execution of global CRM initiatives across both online and retail channels. This individual will collaborate with cross-functional partners including regional teams, digital marketing, data analytics, IT, and brand stakeholders to enhance consumer engagement, drive loyalty, and increase lifetime value. The role requires a data-driven, detail-oriented, and collaborative team player with a strong understanding of CRM best practices, customer journey mapping, and omnichannel communication strategies. **Description** Campaign Management & Execution + Support the end-to-end development of global CRM campaign guidelines across email, SMS, and other owned channels. + Coordinate creative briefs, asset delivery, QA, and deployment in collaboration with regional and global teams. + Ensure campaigns are executed on time, within budget, and aligned with brand objectives. Data & Segmentation + Leverage customer data to create and manage audience segments for targeted communications across online and in-store channels. + Work with the analytics team to identify high-value cohorts and trigger-based communication opportunities. Reporting & Insights + Track and report on campaign performance KPIs (e.g., open rates, CTR, CVR, unsubscribe rates). + Analyze campaign results and provide insights and recommendations for optimization. + Monitor database health and growth across channels and regions. Platform & Tools Support + Partner with IT and platform vendors to ensure effective use of CRM tools (e.g., Salesforce Marketing Cloud, Braze, Adobe Campaign). + Assist in testing and rollout of new CRM features or system enhancements. + Support integration of CRM tools with retail systems (POS, clienteling tools) and online platforms (eCommerce, mobile apps). Omnichannel Coordination + Collaborate with regional retail and online teams to support CRM initiatives that bridge digital and physical experiences. + Partner on in-store activations, loyalty programs, and clienteling strategies. **Qualifications** + Bachelor’s degree in marketing, Business, or a related field. + 2-4 years of experience in CRM, digital marketing, or consumer engagement. + Experience in beauty, retail, or luxury preferred. + Familiarity with CRM platforms (e.g., Salesforce, Braze, Adobe). + Strong analytical skills and proficiency in Excel or BI tools (e.g., Tableau). + Excellent communication, project management, and organizational skills. + Ability to work in a global, matrixed environment and manage multiple stakeholders. + Passion for consumer engagement and driving best-in-class customer experiences. Equal Opportunity Employer It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact USApplicantAccommodations@Estee.com.