KEY RESPONSIBILITIES:

Visual and content management

In charge of planning and execution of store visual and all formats of media content, and interpreting brand equity into all related online touchpoints

EC media

Develop traffic strategy of Wall’s ice cream FGSs on all eCommerce channels and well execution into daily operation to achieve ROI resultDeliver competitive paid media performance within Ali, JD, Pinduoduo & Douyin channelLead exchange out-site media and social seeding (such as donglian&tianhe) for all ice cream brandsAli, JD, Pinduoduo & Douyin data tools capability, e.g., strategy centre, databank, bring insight into implicationAssist in developing and executing short video content strategies to support product exposure and traffic generation in DouyinFast learning and quick implication on any new media approachManage brand FGSs’ traffic financial process

CRM

Develop CRM strategy of Wall’s ice cream FGSs on all eCommerce (Ali, JD& Douyin) and well execution into daily operation to achieve membership optimizationCoordinate the monthly CRM calendar and align content with internal stakeholdersCollaborate with agency partners to ensure timely and effective delivery of SMS communicationParticipate in the design and implementation of CRM activations and personalized touchpointsMonitor performance and provide data-driven insights and recommendations for optimization

KEY Interactions

Internal

Ice cream EC sales teamIce cream CSP teamIce cream brand marketing teamIce cream media team

External

Media agencyCRM agencyDesign agencyAli/JD/Pinduoduo/Douyin partners

KEY Accountabilities

Internal

Ice cream EC sales teamIce cream CSP teamIce cream brand marketing team

Plan and execute annual traffic plan and full year traffic efficiency optimization

Plan and execute analysis on traffic effectiveness on Ali, JD, Pinduoduo & Douyin;Plan and execute continuously optimization of the ROI across different traffic sources (search, paid, exchanged, etc.);Work as the contact window of ecommerce traffic management.

Plan and execute annual CRM plan and full year membership efficiency optimization 

Plan and execute analysis on membership effectiveness on Ali, JD & Douyin;Plan and execute continuously optimization of the CRM efficiency

WHAT YOU NEED TO SUCCEED:  

EXPERIENCES & QUALIFICATIONS:

Bachelor degree or above;Fluency in both written and spoken English;E-commerce traffic experience is must;E-commerce CRM experience will be strong plus;More than 2 years FMCG/TP/ISV experience will be strong plus.

LEADERSHIP: 

Strong ownership and responsibility to lead and drive project;Strong capability to influence cross function team and agencies to on-time deliver tasks;Strong ability to manage both urgent and important issues in a timely manner; setting priorities; handling pressure.

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.