Job TitleAssistant Digital Marketing Manager

Job Description

ROLE DESCRIPTION:

Specialize in the development and Martech strategy to lead the optimization, integration, and innovation of our digital platforms and marketing technology (Martech) stack. This role will ensure seamless alignment between our technology infrastructure, marketing strategies, and business objectives in a highly regulated healthcare environment. You will collaborate cross-functionally to drive growth, enhance customer experiences, and maximize ROI across digital channels.

Key Responsibilities:

Martech & Platform Management:

Responsible for Overall Planning of IDP Eco Related Data and System Architecture. Evaluate, recommend, implement, and optimize tools (e.g., sCRM systems, marketing automation platforms，analytics tools.Ensure integration of Martech with sales, customer support, and healthcare platforms

Data & Compliance:

Oversee data governance to ensure accuracy, security, and compliance with regulations (HIPAA, GDPR, CCPA).Build dashboards (e.g., Tableau, Power BI) to track KPIs and campaign performance.

Cross-Functional Collaboration:

Partner with marketing, sales, IT, and product teams to align Martech strategies with organizational goals.Advise leadership on technology investments to support scalability and innovation.

Process Optimization:

Streamline workflows for lead generation, customer journey mapping, and personalization.Conduct audits to identify gaps and opportunities for automation or tool consolidation.Stay updated on healthcare tech trends (e.g., AI/ML, telehealth advancements) and recommend adoption.Present insights into driving data-driven decision-making across departments

KEY SKILLS

Minimum of 5-8years of relevant experience in digital marketing, omnichannel transformation, go-to-market optimization, or a related fieldProficiency in sCRM, marketing automation, analytics, and healthcare platforms.Demonstrated experience working with cross-functional teams and establishing an agile, customer-centric operating modelDemonstrated ability to network in the digital community regionally and globallyProven track record of collaborating with digital, data privacy, HIPAA, cybersecurity, analytics, and/or technology organizations to deliver successful solutionsHighly motivated, decisive, and result-oriented individuals with flexibility and creativity to excel in a rapidly growing and changing environmentStrong project management skills, excellent communication, and collaboration skillsAgile work style to tackle market /news dynamicsAptitude for learning new technologies and analytics techniquesFluent in both Mandarin and English

Preferred Qualifications

Prior experience in the healthcare, preferably Pharma or MedTech industryAdvanced understanding of the omnichannel, analytics space, and segmentation/audience development for use in testing and personalizationStrong experience connecting digital data and online experiences to offline behaviorsHands-on experience with omnichannel technologies such as sCRM, marketing automation and modular contentStrong track record of working collaboratively across functions and markets in a high matrix working environment