The Assistant Brand Manager - Media is responsible for the development of paid media campaigns for Turkey, driving effectiveness, efficiency and innovation throughout our media plans as well as being the support for insight driven marketing. In this role, this person will work with the media and creative agencies to maximize paid media investments while working on global and local insights to create and deliver campaigns that are consistent with our marketing priorities. The Assistant Brand Manager - Media will be responsible for staying at the forefront of a fast-changing media landscape; identifying new media opportunities and ensuring that we are leveraging these throughout all campaigns to help us grow brand love and can love. S/he will help to develop the media strategy to provide in-depth understanding of consumer needs/wants/insights and maximize key opportunities.