About Abbott

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Working at Abbott

At Abbott, You Can Do Work That Matters, Grow, And Learn, Care For Yourself And Family, Be Your True Self And Live a Full Life. You Will Have Access To:

Career development with an international company where you can grow the career you dream of. A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune. A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

SUMMARY

Reports to: Brand LeadWorking location: Me Linh Point, 02 Ngo Duc Ke Street, District 1Contract: 11 months, signed through a third party

MAIN PURPOSE OF ROLE

Execute brand marketing strategy to ensure the delivery of sales, margin, and market share target.Work closely with brand manager to develop communication, and promotion material for the brand.Proactively analyze market and internal data for review and planning purpose.Work with cross-functional teams to deliver business result.Produce access for brand as per aligned program

MAIN RESPONSIBILITIES

•Lead WOM & Social Outreach, develop marketing campaign & promotion program, which bases on brand positioning.

•Strictly follow up execution with vendor & make alignment with related stake-holder to ensure marketing campaign and promotion program on time & in quality.

•Plan and execute BTL channel communications to ensure flawless brand experience across touchpoints

•Cooperate with related partners (in-house or outsource) to do market surveys on promotional programs to determine customer attitude, perception, and acceptance. Evaluate effectiveness of promotion program & propose solution/area to improve.

•Tracking & evaluate effectiveness of promotion program, manage stock left of promotion gift, propose solution/area to improve if issue happens.

•Support in developing product training to field force on an ongoing basis. Keep Field Force updated on product knowledge and competitor information.

•Review complaints and propose solutions relating to assigned products.

•Collect, compile, verify data of internal sales, retailer audit, product/promotion performance, customer/consumer feedback & behavior and make report to relevant managers.

•Ensure document/record of approval for all execution activities

•Coordinate with relevant to consolidate budget and activities KPI and monitor spending activities to ensure actual spend inline with budget plan.

•Ensure all business activities comply with the WHO code, Viet Nam code, relevant Acts, legal demands, Abbott code of conduct and ethical standards.

•Support Marketing Manager in coordinating with agencies to develop promotional materials including both online and offline materials, i.e. eDM, Facebook post, website content, detailing Aids, consumer leaflet… which are in line with product positioning.

•Cooperate with related partners (in-house or outsource) to do market surveys on promotional programs to determine customer attitude, perception, and acceptance.

•Evaluate effectiveness of promotion efforts through strictly follow up the execution of promotional programs.

•Support in developing product training to field force on an ongoing basis. Keep Field Force updated on product knowledge and competitor information.

•Actively assist Marketing team in executing marketing campaign, ranging from digital advertising to CRM lead, online and offline activation

•Provide information in forecasting market’s product demand, identify potential supply issues, and develop contingency plans.

•Propose marketing objectives, advertising and promotion, which bases on Corporate Branding foundation, and ensure their execution for the assigned products.

 

MINIMUM BACKGROUND/ EXPERIENCE REQUIRED

Work Experience

Experience

More than 3-4 years

Relevant experience in assistant brand manager role in the MNC FMCG/ Technology/ Retail/ Healthcare industryAt least 1-2 years at the administration or brand executive levelPrior experience in marketing, accounting, digital agency, project management is preferable

Education

Bachelor

  Preferably in Business or Marketing

CORE Skills Required

Professional Skill

Comprehensive industry knowledgeGood time and project managementBasic understanding of financial and data analysisGood communication and negotiationDigital Marketing skill

Behavioral / Leadership Skill

Pay attention to detail & execution.Self-driven team player Strong interpersonal skills Problem solving skillsContinuous improvement behaviorPossess good organization, planning, problem analysis

Language Skill

Good command of English  

Computer Skill

MS Office