Assistant Brand Manager
ITW
**Job Description:**
**About ITW Evercoat**
ITW Evercoat is the global leader in professional auto body repair solutions, offering a premium portfolio of body fillers, putties, adhesives, and marine repair products. As a division of **Illinois Tool Works (ITW)** a Fortune 200 company with over 100 years of innovation, we operate using a proven 80/20 business model that drives focus, simplicity, and long-term success. We foster a culture grounded in **Integrity, Respect, Trust, Shared Risk** , and **Simplicity** .
**Position Overview**
Our new **Assistant Brand Manager (ABM)** will play an immediate role in accelerating sales against the biggest opportunities. We have 4 great brands with incredible growth potential. This role involves identifying new opportunities & insights, developing holistic marketing plans, developing & managing relationships with key retail partners, and driving awareness & consumption via marketing campaigns that deliver against brand goals.
**Key Responsibilities**
+ **Growth Acceleration** : Help Lead marketing P&L and deliver above-market organic growth and operating income targets leveraging ITW business model
+ **Strategy Development** : Identify, develop, and win new retail opportunities with category growth focus across key business drivers 1) awareness/trial/repeat, 2) distribution, 3) merchandising, 4) shelving & 5) pricing strategies
+ **Insights to Action:** Convert consumer & customer pain points to define & develop new commercial & new product growth initiatives
+ **Paid/owned/earned campaign management:** Grow social platforms & brand sales by leveraging paid/owned/earned model to drive awareness & consumption with heavy emphasis on influencer management; plan promotional cadence that strategically drives incrementality
+ **Digital Strategy** : Define how to win strategies in digital including the development of Ecommerce via 1P/3P relationships across Amazon and retailer .COMs
+ **Collaboration & Customer Relationship Management:** Work closely with enterprise sales, marketing, product management, & operations teams to ensure alignment and support for key initiatives; build strategic partnerships at retail that unlock new opportunities for growth
+ **Forecasting & Supply Management:** Lead forecast process to ensure delivery of annual plan and long range plan goals & ensure optimal supply
**Qualifications**
+ Undergraduate degree in Business or related field
+ **MBA** Strongly preferred
+ **Marketing Leadership** : 2-5 Years experience in marketing disciplines including brand marketing, shopper/trade marketing, social, or media management
+ **Sales Leadership** : Preference for sales experience in retail sales environment on customer team or brand sales team
+ **Leadership Skills:** Strong cross functional leadership, with ability to drive impact through influence
+ **Analytical Skills:** Ability to synthesize data/trends/consumer and customer inputs into actionable insights
+ **Communication:** Excellent verbal and written communication skills to influence interaction with team members, customers, and stakeholders
**Why Join Us?**
At ITW Evercoat, you’ll be part of a high-impact team focused on growth and innovation. You’ll enjoy the autonomy to make decisions, the support of a collaborative culture, and the opportunity to work for a company that invests in your future.
**Additional Information**
This role may require up to 20% domestic travel. Reasonable accommodations may be made to support individuals with disabilities.
**ITW is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.**
**Compensation Information:**
$80,000 - $120,000
_ITW is an equal opportunity employer. We value our colleagues’ unique perspectives, experiences and ideas and create workplaces where everyone can develop their careers and perform to their full potential._
_As an equal employment opportunity employer, ITW is committed to equal employment opportunity and fair treatment for employees, beginning with the hiring process and continuing through all aspects of the employment relationship._
_All qualified applicants will receive consideration for employment without regard to race, color, sex, gender identity, sexual orientation, religion, national origin, age, disability, protected Veteran status or any other characteristic protected by applicable federal, state, or local laws._
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