Coty is a world leader in beauty and home to an illustrious roster of cosmetic, skincare and fragrance brands. And our company has a mission: to challenge the definition of beauty, to encourage authenticity and celebrate diversity. Because to us at Coty, beauty isn’t about conforming to somebody else’s ideal. It’s about inclusion and liberating everyone to shine in their unique way.
About the role
We’re looking for a Assistant Brand Manager to join the Malaysia team. The incumbent will be responsible not only for the commercial success of the business unit under his/her care, but also the acceleration of Coty’s ambitions through impactful marketing strategy and impeccable execution.
RESPONSIBILITIES
Brand Management
Owning end-to-end process from planning assistance to execution of New product launch and campaign management within A&CP budget and local priorities Partner Media and PR Agencies to develop cohesive Media and PR Strategy to build brand desirability, and support launches and brand development Track and monitoring key metrics (reach, impressions, brand recall, etc.) and evaluate the ROI. Lead the collaboration with retailers to ensure consistent and effective execution of brand strategies and mechanics across all sales channels.Trade Marketing - BTL, Retail & Omni - Channel Marketing
Plan and execute BTL promotions across Dept Stores, Sephora and Perfumery and Ecommerce channels for in-store, omni excellence Develop exclusive offerings and promotions tailored to various customers/channels and end consumers Plan and execute animations and podiums with Key Accounts, Visual Merchandising and Retail Operations. Conceptualize and supervise the implementation of brand-building and sales-generating events that express the brand’s heritage, image, and expertise Co-own brand-, category- and BA-productivity with Retail Operations and Key Accounts Support retail excellence team with monthly sales activation planning, identifying opportunities to maximize performance and mitigate risks along with Brand Manager. Work closely with the Visual Merchandising and Retail Excellence teams to execute product staging, promotional materials, and POS displays that enhance the shopper journey. Support training initiatives for Beauty Advisors, ensuring brand messaging, promotions, and customer interactions are executed with excellence.Demand Planning & Forecasting
Provide brand analysis for new marketing initiatives forecast, and work with key stakeholders to drive global and local ambitions and priorities; rephase forecasts as required and track performance of innovations and key franchises/categories Manage salable & collaterals inventory and make plans as required for discontinuations and E&O reduction Shape upcoming forecasts based on a review of Commercial sell-out results from NPD and on-shot promotions.Reporting & Others
Weekly, Monthly and Quarterly reporting per brand and APAC requirements, and managing adhoc reporting requests as required Analyse sales on per-SKU and per-store basis to ensure that the brand’s tactics are working towards the achievement of total brand targets Identify opportunity and risks per-SKU and shape upcoming forecasts based on a review of Commercial sell-out results from NPD and on-shot promotions.
REQUIREMENTS
A dynamic and entrepreneurial mindset, with a strong attention to detail, the ideal candidate will bring along the following:
Minimally 5 years of 360° brand management experience in Luxury Beauty (Fragrance, Skincare & Makeup) within Malaysia domestic market. Significant relevant experience in Free Standing Stores, Department Store and Sephora channels, with a strong understanding of the retail drumbeat and landscape in Malaysia. Experience in multi-brand portfolio management is preferred A proven track record in brand-building and expansion; a strategic thinker who does not gloss over details Excellent time management skills with the ability to prioritize effectively and work under pressure Highly detailed with strong organizational and analytical skills; attuned with performance marketing A team player, ability to develop effective working relationships both internally & externally and excel in a multi-cultural environment Proactive, agile, with a strong business acumen Excellent verbal and written communication skills in English, highly proficient in Microsoft Excel and PowerPoint