Area Sales Manager – Construction Equipment Region: East Midlands & South Yorkshire

Package: Competitive Basic Salary + Uncapped Commission + Car Alloweence + Benefits

Elite is proud to be partnering with a leading manufacturer of construction equipment to recruit an experienced and results-driven Area Sales Manager. Covering the East Midlands and South Yorkshire, this role offers the opportunity to represent a high-quality product range in a well-established and competitive territory.
This is an ideal position for a self-motivated sales professional with a strong background in heavy plant or construction machinery sales, looking to join a supportive and performance-focused team.

Key ResponsibilitiesTake full responsibility for sales across the East Midlands and South Yorkshire, managing all commercial activity within your territory.Develop and maintain strong relationships with customers across construction, civil engineering, plant hire, and related sectors.Promote the full product portfolio through site visits, demonstrations, and tailored commercial proposals.Consistently achieve and exceed sales targets through new business development and account growth.Provide accurate pipeline forecasts, territory analysis, and customer insights to regional management.Represent the business at trade shows, regional events, and customer open days.Collaborate with internal teams to ensure smooth end-to-end customer experience from enquiry through to delivery.Maintain up-to-date CRM records and ensure thorough documentation of all sales activities.Experience & RequirementsMinimum 5 years' experience in field-based sales, ideally within the construction, heavy plant, or earthmoving industry.Proven track record of exceeding sales targets and managing a defined territory.Solid technical knowledge of excavators, construction machinery, or similar equipment.Strong local market knowledge and an established network within the region is highly advantageous.Confident using CRM systems and Microsoft Office suite for reporting and planning.Full UK driving licence and willingness to travel throughout the region.Key CompetenciesSales-driven with a proactive, self-starting attitude.Strong interpersonal and relationship-building skills with a customer-first mindset.Technically confident, able to clearly communicate value and application of products.Highly organised and capable of managing a busy schedule across multiple accounts.Resilient, adaptable, and focused on delivering long-term growth in your area.