Ensuring all the activities as per FMC Code of Conduct. - Establishing & Engaging the sales team as per market requirement and customer coverage. - - Planning and developing sales strategies to meet the company’s sales objective. - Travelling extensively and building strong relationships with all Hospitals and Distributors in the territory and maintaining excellent Customer Relationship. - Developing customer base for market expansion especially for key products. Generate New Business from the existing client. Solve\Resolve substantial number of unanswered issues within defined SLAs/agreed timelines. - Ensuring substantial number of new products introduced to key account and substantial percentage increase in the revenue generated through cross-selling. - Retaining and protecting customer accounts from competitors - Resolve customer complaints regarding sales and service. - Monitor customer preferences to determine focus of sales efforts. - Confer with potential customers regarding equipment needs and advise customers on types of equipment to purchase. - Monitoring overall state/s performance and ensure product wise business targets are achieved. - Determine price schedules and discount rates. - Review operational records and reports to project sales and determine profitability. - Prepare budgets and approve budget expenditures. - Distributor Appointment, Development & evaluation. - To conduct business development orientation program and impart regular training to the team members of his Zone. - Monthly sales review meeting to be conducted for sales scrutiny and analysis. - Timely following up and reporting market intelligence