CURRENT EMPLOYEES, CONSULTANTS, AND AGENCY PARTNERS:

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Primary purpose is to manage the Brown-Forman business in Central America serving as the Area Manager with responsibility for P&L, volume, financial goals, managing an A&P and discounts budget, distributor management, sales & merchandising. Emphasis on the direction for all Brown-Forman activities in these markets, route to market management, coordination of distributor activities, sales and marketing management, brand development, market penetration and new business development.


Position based in Panama.

Travel approximately 30%- 35%.


Manage and lead 6 markets and 10 distributors. Position would manage over $12 million in Gross Sales, $500k of Brand Expense and deliver over $5 million in Brand Profit.

Job Responsibilities:

Specific Responsibilities are:

In collaboration with CARCAM Territory Manager and CARCAM Marketing Manager and partnership with distributor leadership, develops and agrees on annual brand and portfolio strategies within each market.
Leads the development and communication of yearly commercial plans in collaboration with the corresponding distributor partners’ resources.
Establishes effective relationships with distributor partners across the region to gain distributor share of mind while building trust-based partnerships and shared accountability to drive performance of BF brands.
Evaluates and, where appropriate, builds and advocates for incremental investment to capitalize on current and future opportunities in the markets.
Responsible for excellent execution and ongoing evaluation of our distributor partners’ commercial activities, ensuring that we are winning at the point of purchase.
Develop and implement ongoing processes to track market performance such as distribution, sell out / takeaway, trade inventory levels, pricing execution, promotional activity execution, etc. and work with distributors to optimize performance against those metrics.
This role partners and influences BF supporting functions, including Marketing, Finance, Legal, Credit, Operations, Customer Service, market registration, etc.
In partnership with CARCAM Territory Manager and CARCAM Marketing Manager builds the annual A&P budget. Responsible for deployment, tracking and reporting of A&P spend in line with annual plan throughout the year.
Ensures distributor execution of brand building activities is consistent with global and regional brand plans.
Responsible for excellent execution and ongoing evaluation of our distributor partners’ commercial activities, ensuring that we are winning at the point of purchase.
Collaborates with LAC Finance team in forecasting business, price structures, analytics and other investment management to maximize our revenue and overall financial performance.
Ensure BF and our distributor partners are operating consistent with BF`s values and compliance policies, with BF`s values at the center of everything we do.
Develop ongoing mutually beneficial relationships with key customers across the region.
Lead the development of the commercial function across the area.
Provide support for distributor B-F Brand managers.
Ensure all distributor and third-party agreements across the region are optimized for BF performance, up to date and supported by all appropriate compliance documentation.

 

Required Experience & Education:

Education: College/University (Bachelors or Equivalent); •  Bachelor’s degree in business plus 5 or more years of Commercial and Marketing experience

Experience: Must Have Experience:
•  Bachelor’s degree in business plus 5 or more years of Commercial and Marketing experience
•  Demonstrated commercial success
•  Portfolio brand management
•  Strong business acumen
•  Leadership skills and strong interpersonal skills
•  Excellent communication (verbal and written)
•  Finance skills and experience managing a P&L and budgets
•  Necessary computer literacy
•  Fluency in English & Spanish


Preferred Experience & Education:
Experience: Preferred Experience:
•  Distributor level commercial experience
•  Alcohol beverage industry experience desirable
•  People management experience
 

Job Competencies:

Essential Job Functions:
• Distributor Management and Strategic Capabilities
• Sales and Marketing Management
• Personnel Management (Third Party)
• Communication Interface between B-F and Distributors
• Decision Making
• Problem Solving


Position requirements: 
• Broad marketing skills
• Robust background in consumer goods with commercial/business knowledge
• Experience and knowledge in Central America
• Portfolio management experience
• Financial skills and budget management
• Excellent interpersonal and communication skills
 

Who We Are

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

What We Offer

Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.

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Requisition Type:

Employee

Management Level:

Leader

Global Job Level:

L2

Number of Openings Available:

1